It can be challenging for independent real estate agents to stand out against their bigger competitors. But one way in which you can attract more prospective clients and convert them is to have a first-class website that is clear and engaging. Incorporate the following tips into your website design, and you are sure to generate more business.
Create a Powerful Landing Page
A landing page will often be the first point of contact prospective clients have with your website, so it must stand out. The landing page is a single web page that has one single purpose: to convert potential clients. Many people come to landing pages after clicking on one of your paid ads. To capture leads, you need to ensure your landing page has a killer headline that uses easy-to-understand language. You will also want to include attractive images and pay attention to UX and UI design principles.
Make Things Simple
When prospective clients visit your website, your site must be easy to use and simple to understand if you want them to stay. If your site is confusing, and people have problems comprehending how to navigate to find the information they want, they will soon leave in favor of a competitor. Have a simple and outstanding search bar front and center so that visitors can immediately engage with your website.
Focus on Quality, Not Quantity
A website that contains a few pages of rich quality content will be much more effective than a site containing dozens of pages with generic information and an empty blog. By showing your prospective clients that you provide useful information that is specific to your client base and geographical area, you will be seen as more of an expert in your field. Having content that is specific to a geographical area also helps your site rank higher on search engines like Google.
Use Long-tail Keywords
Using keywords in your content is essential for search engine optimization. But too many online real estate agents make the mistake of thinking shorter keywords are better. Although it is true that long-tail keywords generally get fewer searches, long-tail ones that are more specific make searchers more likely to convert. For instance, someone may be searching for “new homes in Pennsylvania.” If that is your niche, your long-tail keywords will help to increase conversions. The longer and more specific search terms are, the higher the chances of conversion are.
Use Integrated Listings
People are coming to your website to search for properties, so it is essential you have listings integrated on your website. That may sound like a monumental task, but it is easier than it seems. By using listing management tools like Nestio and dsIDXpress, a simple line of code can be inserted into your website so that clients can easily pull up all relevant listings.
Use Calls to Action
Every successful business uses calls to action on their websites, so independent real estate sites should be no different. Calls to action let potential customers take the next step. A call-to-action button could be something like “sign up for email updates” or “call now for more information.” Encouraging your website visitors to take the next step in their journey with you is crucial for converting them into clients.
Post Testimonials
Most people check testimonials in this digital day and age before deciding to go with a certain business. It does not matter if they are buying an item on Amazon, dining out at a restaurant, or using a real estate agent service. Post testimonials of past happy clients on your website, and you are more likely to convert new visitors into customers.
