Sales Simplicity Software, the widely acknowledged leader in CRM, sales automation, dynamic content management, and reporting for the home builder and real-estate sectors, today announced it has been adding customers at a record pace. Sales Simplicity added 40 enterprise users in the previous 18 months, including Top-100 home builders Woodside Homes, a multi-state builder with 1,500 annual starts and William Lyon Homes, a multi-state builder with 700 annual starts. Today, there are 365 enterprise users of Sales Simplicity, and the Company now has the single largest consolidated market share among home builders for CRM and sales automation.

“2013 was a ‘high water mark’ for Sales Simplicity sales efforts, and we had never seen greater interest in our software…until the start of 2014 that is! We are always off to a record start for the new year,” said Sales Simplicity’s Barry Forbes.

Sales Simplicity’s highly intuitive CRM system offers features similar to, but Sales Simplicity’s CRM is tightly integrated into Sales Simplicity’s award-winning, Cloud-based, sales-automation platform, and the entire system has been specifically envisioned for home builders. Since Sales Simplicity is already linked deeply into Facebook, Twitter, and other social media systems, users of Sales Simplicity’s new CRM features will immediately benefit from single-platform, dash-board-driven campaign management tools linked directly to web analysis, eMarketing, lead management, follow-ups, and new prospects.