Winning in a competitive market: 18 home-buying tips & advice
Buying a home in today’s competitive market requires more than just a good offer — it demands strategy, preparation, and understanding what sellers truly value. This article draws on insights from real estate experts to break down the key tactics that help buyers stand out and close deals. From securing pre-approval to prioritizing seller terms over price, these proven approaches can make the difference between losing out and getting the keys.
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- Know What You Want Before You Look
- Relationships and Trust Still Win Deals
- Write Your Very Best Offer Every Time
- Lock in Finances and Stay Decisive
- Sort by Longest on Market First
- Prepare Thoroughly and Act Fast Strategically
- Pair Emotional Intelligence With Solid Numbers
- Offer Flexibility on the Seller’s Timeline
- Make Your Offer the Path of Least Resistance
- Understand the Seller’s Priorities and Prepare Fully
- Secure Pre-Approval Before You Start Searching
- Avoid Aggressive Offers That Increase Financial Risk
- Prioritize Structure and Layout Over Cosmetic Finishes
- Focus on Seller’s Terms Over Price
- Be Financially and Mentally Ready Early
- Be Prepared Before You Enter the Market
- Get Pre-Approved and Research the Market
- Speed and Certainty Beat Higher Offers
Know What You Want Before You Look
Know what you want before you start looking. That’s the best advice I can give anyone buying in a competitive market. When I bought one of my first houses in San Diego, I made the mistake of hesitating while running numbers and lost out to a faster buyer. I learned quickly that clarity and speed win deals. If you know your priorities (your must-haves, deal-breakers, and top price), you can move confidently when the right home appears. Competitive markets reward buyers who are decisive and prepared, not those still figuring out what they want mid-offer. I also tell people to keep strong communication with their agent. The best agents often hear about homes before they’re listed, and being first in line can make a big difference. In real estate, timing is everything. You can’t control how hot the market is, but you can control how ready you are to act. Buyers who do that consistently find themselves walking into their new home instead of talking about the one that got away.
Relationships and Trust Still Win Deals
One thing I’ve learned in my 27 years of real estate is that relationships still win deals. In a competitive market, price is important, but trust often carries more weight than people realize. Sellers want to know that the deal will close smoothly, and that confidence usually comes from the reputation of the agent presenting the offer.
In my case, being a lifelong Lansing resident has made a difference. In 27 years, I’ve built real relationships with local agents, lenders, and community members. When our team at Jeff Burke & Associates submits an offer, other agents know we have done our homework and that our buyers are prepared. That familiarity and professionalism often make our offers stand out, even when we aren’t the highest bid.
At the end of the day, real estate isn’t just about contracts and numbers. It’s about people who want to feel confident in who they’re working with. Building that trust over time is what consistently helps our clients win in tough markets.
Write Your Very Best Offer Every Time
Competing with other buyers in a competitive market can be daunting, expensive, and fraught with emotions. The one piece of advice I always give my buyers when they are competing is to write their very best offer. That includes the best price they can do, the highest amount of earnest money, the tightest deadlines, and the best terms they can offer the seller that also meet their own needs. I have found in my career that if we do our part to the best of our ability, the universe will do the rest. If you write the very best offer that you are able to, if it is meant to be, it will be chosen. If not, it wasn’t meant to be and there is something better that will pop up before you know it.
As a very logical person it feels silly to type this out, but in all the years I’ve been doing this I’ve seen it play out time and time again. Once, for example, I had a woman miss out on a house that she loved. She wrote a great offer, but couldn’t compete with another, higher cash offer. She was devastated. We talked about this principle and a week later another house came on the market that was even better than the one she lost. She wrote another great offer and now makes that house her home.
Lock in Finances and Stay Decisive
When you’re buying in a hot market, one tip that always pays off is getting your finances locked in before you even start looking. Buyers who are fully pre-approved and have their budget nailed down get taken more seriously by sellers, and it shows you’re ready to move, not just browsing.
When I was buying, having my loan officer lined up and proof of funds in hand gave me a huge edge. The second I found the right property, I could make a solid offer with zero delays.
Another strategy that worked for me was deciding early on what I was willing to compromise on. In a competitive market, you can’t chase perfection because you’ll lose to faster, bolder buyers every time. I focused on homes that checked my key boxes but needed minor work. That let me stay aggressive on price while others got caught up bidding on turn-key listings.
At the end of the day, you win in a hot market by being prepared and decisive. The best deals go to buyers who know what they want, act fast, and give sellers confidence they’ll close without drama.
Sort by Longest on Market First
When you are searching for homes online, don’t just focus on the just-listed ones — sort instead by the ones that have been on the market the longest. Sure, some may be overlooked for good reason, but often it’s because of minor touch-ups needed, poor marketing, or they started out at a high price and even though they have dropped the price, they are being overlooked because of days on market. I have used this often in super competitive markets — you can potentially offer less than list price at the top of your budget, instead of having to offer $100K above list price just to win a pretty new listing.
Prepare Thoroughly and Act Fast Strategically
For me, one of the best pieces of advice I can give to anyone buying a home in a competitive market is to be prepared and act fast, but stay strategic. Too many buyers lose out because they hesitate or overthink when the right home comes along. Preparation is everything; that means getting fully pre-approved (not just pre-qualified), understanding your budget, and knowing exactly what you’re looking for before you start touring homes.
From my experience helping buyers in highly competitive Southern California markets, the clients who win are the ones who move with confidence and have strong communication between their lender and agent. When I personally faced multiple-offer situations, what worked for me was writing a clean, strong offer with flexible terms; sometimes it’s not about offering the highest price, but about giving the seller confidence that the deal will close smoothly and on time.
Pair Emotional Intelligence With Solid Numbers
In a competitive housing market, speed and preparation are everything. Long before you make an offer, get your financing lined up, understand your local market data, and know your walk-away number. I’ve seen too many buyers lose deals because they weren’t ready to act decisively when the right property came along.
When I started investing 15 years ago in Sacramento, the market was just as aggressive. What worked for me — and still works today — is building genuine relationships with agents and sellers. People want to work with buyers they trust. Sometimes, a sincere letter or a personal conversation can make the difference when multiple offers look similar on paper.
The key is to pair emotional intelligence with solid numbers. Know your comps, know your limits, and move fast — but never in panic. Preparation creates confidence, and confidence wins deals.
Offer Flexibility on the Seller’s Timeline
One technique that worked for us in buying a home in a tight market was being flexible on the seller’s timeline. We spotted a place we loved while we were looking at homes, but the people who owned it couldn’t find what they wanted next. We provided a rent-back agreement to allow them some time in the home after closing at nominal rent. That was a tremendous advantage for us without having to go up in our offer price. Sellers are frequently managing their own stressful moves, so taking that pressure off can help your bid feel more like a partnership and less adversarial. When times are volatile, sometimes terms matter as much as money.
Make Your Offer the Path of Least Resistance
The common mistake is assuming the highest bid always wins. It often doesn’t.
My advice? Make your offer the “path of least resistance” for the seller. When I was navigating this, I realized the seller is usually just as stressed as the buyer. They have one overriding fear: the deal collapsing 30 days later because of financing.
So, I skipped the standard “pre-approval” letter, which is mostly just a suggestion. Instead, I had my lender fully underwrite the loan before I made the offer. It’s the difference between a doctor saying, “You look healthy,” and handing the seller a clean, detailed MRI scan.
This strategy is a core part of how to win in an over-bidding scenario. You immediately remove 90% of the seller’s risk. It allows you to compete even if you aren’t the absolute highest number, because you are the guaranteed closing.
Understand the Seller’s Priorities and Prepare Fully
One important piece of advice I would give to anyone looking to buy a home in a competitive market is to have everything ready before you start searching. From my experience, getting pre-approved for financing and knowing your budget clearly make it much easier to act quickly when the right property comes along. In fast-moving markets, even small delays can mean missing out, so being fully prepared is absolutely essential.
Another strategy that really helped me was understanding what the seller truly wanted. In one case, I spoke with the listing agent to find out what mattered most to the seller — whether it was a quick closing, flexibility on move-in dates, or a simple, straightforward offer. By tailoring my offer to fit those priorities, I was able to make it stand out, even if it wasn’t the highest bid.
I’ve also found that making a clean, thoughtful offer often works better than just offering more money. I kept the process simple for the seller by structuring a convenient timeline and including a short note expressing genuine interest in the property. This approach helped build trust and showed commitment, something sellers often value just as much as the price itself.
Finally, researching the neighborhood and recent comparable sales was essential. Understanding market trends and fair pricing allowed me to make informed offers confidently, avoid overpaying, and reduce the risk of getting caught in a bidding war.
In summary, success in a competitive market comes from complete preparation, understanding the seller’s needs, and making thoughtful offers. Acting quickly is important, but pairing speed with strategy is what creates a real advantage.
Secure Pre-Approval Before You Start Searching
One important factor when purchasing a home when the market is competitive is getting pre-approved for a mortgage before you even start searching. This signals to sellers that you’re well-prepared and have the money, which can give you an edge over other bidders. During the time I was in a similar position, that pre-approval letter is what saved me and caused my offer to be chosen over others and also sped everything up considerably. It also enabled me to make confident and quick decisions when the right home finally became available, which is a necessity in a fast-moving market.
Avoid Aggressive Offers That Increase Financial Risk
My best advice here is mostly about what NOT to do. It can definitely be tempting to be aggressive in a tight market. If you make a high offer, include escalation clauses, or waive contingencies, you definitely have a better chance of your offer being accepted. You also have greater financial risks. Going even a few thousand dollars over budget on your home purchase could translate into tens of thousands of dollars in extra mortgage costs over the life of a 30-year mortgage. Waiving the home inspection is a great way to get a home that needs serious repair work, which you may not be able to afford.
Prioritize Structure and Layout Over Cosmetic Finishes
One of the recommendations I always give homebuyers in a competitive market is to try to look past superficial finishes and instead focus on structure and layout. I’ve witnessed too many buyers get so caught up in trendy kitchens or new paint jobs that they fail, big time, to see the money-pit severity of these dollar-draining defects lurking beneath. So when I bought my first home, good bones were what I was after: solid foundation, proper drainage, quality framing and all that stuff, even if it left a lot to be desired aesthetically.
That decision is what saved us from all the unexpected costs and allowed us to remodel on our own terms. In hot markets, homes that are in need of cosmetic updates can be less competitive and offer better long-term value. Solid shell construction provides you with a little wiggle room, after all, while fancy finishes can conceal real issues.
Focus on Seller’s Terms Over Price
Everyone assumes the highest price wins. In a competitive market, that’s often a necessary starting point, but it’s rarely the final word. The true winning strategy is to craft an offer that gives the seller exactly what they want (or need) in terms of convenience and certainty.
Most sellers aren’t just chasing an extra 1% on the sale price; they want a stress-free, fast, and guaranteed closing.
We were in a bidding war for a villa plot in an established Jumeirah community — the kind of rare land that attracts serious developers. We knew we were going up against higher bids from massive firms.
Here’s how we won, and how it applies to a residential buyer:
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Clean Offer, Minimal Contingencies: I submitted an offer with no financing contingencies (it was a cash-backed offer, which is the ultimate cleaner offer, but the principle holds for pre-approved buyers). This showed the seller there was zero risk of the deal falling apart due to loan issues. For a homebuyer, this means having your pre-approval from a reputable UAE bank ready before you even view the property.
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Flexibility on Closing Date: We found out the seller needed a quick closing because they were moving abroad. Our offer didn’t just meet that deadline; we went one step further and offered to close within 10 days of the offer acceptance. We made their timeline our top priority.
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No Fussing on Fixtures: We specifically stated we would take the property entirely “as is” with all existing fixtures and fittings. It sounds minor, but it signals to the seller, “I am an easy buyer who will not come back later to renegotiate over a faulty air conditioner or a wall sconce.”
The result? Our bid was accepted over a competitor whose price was slightly higher, simply because our offer was cleaner, faster, and de-risked the entire process for the seller.
In Dubai’s current seller’s market, your ability to provide certainty and flexibility will often be the tie-breaker. Get your DLD paperwork and financing locked in, and then let the seller’s agent know you are the easiest closing they will ever handle.
Be Financially and Mentally Ready Early
I’ve seen how timing and clarity can make all the difference.
My one piece of advice: Be financially and mentally ready before the right property appears.
In a competitive market, homes move fast — the buyers who succeed are those who’ve already done their homework. Here’s what works:
Get pre-approved early. It shows sellers you’re serious and shortens the decision window.
Know your “must-haves” vs. “good-to-haves.” This clarity helps you act fast when a property truly fits.
Work with a local consultant. In places like Zirakpur, knowing micro-locations and builder credibility can save you from overpaying or missing better options.
Trust data, not emotions. Compare recent sales, builder track records, and resale trends — it builds confidence when competition heats up.
For me and my clients, readiness and local insight have consistently turned bidding stress into confident decisions.
Be Prepared Before You Enter the Market
My best piece of advice to someone buying a home in a competitive market is to be prepared before entering it. Being prepared provides you with strength in a rapidly changing environment. Homes are selling quickly, so if you do not act quickly on a house, you may miss out on the opportunity to purchase it. Prior to making an offer on a house, you should determine your exact budget and what type of property you wish to purchase. So, when you find a house that meets your criteria, you will be able to submit an offer immediately. This will provide sellers with the confidence that the transaction will close without any issues.
Staying organized and remaining calm during the purchasing process helped me. I had everything documented, inspected, and financed prior to closing so there were no delays or lost opportunities. I made long-term decisions based on structural integrity, maintenance, and location versus short-term, superficial features such as curb appeal. This allowed me to purchase a home that has retained its value and been practical for years to come.
Get Pre-Approved and Research the Market
It is always a smart move to be financially prepared before you start looking at homes for sale in a competitive market. Housing sales are rapid in such markets. When I was planning to buy a house in Mumbai, the first thing I did was get pre-approval for a home loan. I also kept all the paperwork and necessary documents ready beforehand. Therefore, once I discovered a property I was interested in, I could promptly make an offer. I did not waste much time on home loan applications or documentation as I was already all set. Another crucial piece of advice for homebuyers is to research the competitive market in question well. Take a look at upcoming infrastructure projects, recent sales, local area trends, etc. This will give you a clear picture of the price range in the location. Thus, it will help you negotiate better deals!
Speed and Certainty Beat Higher Offers
Right now, speed is everything.
Across Dallas-Fort Worth, more homes than ever are falling out of contract because traditional buyers can’t secure financing. When that happens, sellers just want certainty.
We’ve learned that a fast, reliable offer almost always beats a higher one with contingencies attached. If you can close quickly, sellers notice, and they’ll often take a bit less for the peace of mind of knowing it will actually close.