The impact of animated videos in modern society

Business News | 4 Dec, 2018 |

People love visual content. It is engaging, educative, entertaining, and can never get boring. It is for those reasons that animated videos are becoming popular day after day, particularly among millennials. The videos are everywhere these days and are carrying messages on literally everything you can think of. But how have these videos impacted modern society? This article discusses this question and many more anime-related topics. Be our guest.

1. Animation as a Teaching Tool

Teaching is more effective when done in 3-D videos than in writing/reading bookish content. Tutors use educational animations to explain hard concepts to school kids and the results are amazingly good. These videos create a better learning environment because they aren’t boring… they break the monotony of the teacher explaining stuff all the time. Some animations are interactive and engage the learner even more than a teacher would. That’s without mentioning how they improve a learner’s overall creativity and improves their attitude towards school.

School lessons aside, educational animation videos are also being used to facilitate civic education in different sectors. The medical industry, for example, has over the recent past been using animations to communicate messages of healthy living. There are animations that explain how people should plan their diets, others tutoring adults on the various family planning methods, while others instruct people on how to protect themselves from different diseases.

Banks have not been left behind in this. They have been using animated videos to communicate with their customers in a more relatable way on matters such as the importance of saving, social security education, and their different loan and mortgage options. Manufacturers, on the other hand, are using animations to introduce their products to their prospective customers and to create a certain degree of need in them. A virtual model of a product, for example, a sewing machine, make the viewer develop an interest in the actual product than a campaign poster would have. It is also a good way of teaching the customer how to use the product after purchasing it.

2. Animation as a Form of Entertainment

Through animation, filmmakers and other visual content developers are able to stretch their creativity way beyond what the world as we know it allows them to. They are able to create characters who not only entertain their audience but through which the audience understands the world better. Since their inception about seven decades ago, animated videos has been constantly evolving and getting better and better every passing day. Today, animated GIFs are the trendiest videos across social media platforms. People are sharing these GIFs on WhatsApp, Facebook, and Twitter as a way of visually communicating with their peers, more so in an entertaining way.

3. Animation as a Source of Livelihood

This goes without saying: the society embraces animated videos, the wider the market grows for the creative animation creators. Content developers who have agreed to stretch their creativity as this market grows have found themselves a great source of income. One animated video with catchy content, for example, has the potential of reaching millions of people within a day of its release. Besides the income that such a video would earn its developer, it also opens up many job opportunities for the developer. Marketers from all over the world are desperate to hire creative brains with the expertise needed to make animated videos.

4. Animation as a Marketing Tool

Companies are keeping their prospective customers hooked to their websites by posting entertaining animated videos. Once they get the customer’s attention, they introduce him/her to their products using educational animations. The longer customers browse through a company’s website enjoying the animated videos therein, the more likely they are to buy from the company. Definitely one of the most effective ways of attracting new customers, retaining old customers, and creating a loyal customer base for the future. This is with the realization that the modern customer is more concerned with how classy a manufacturer/supplier is than with the actual products.

Do you own a marketing company? Does your marketing department need animated videos to use for future marketing ventures? If yes, then you should consider hiring good animated video developers from Europe. According to Outsource2EU outsourcing from Europe presents companies with a huge advantage as you will get an unmatched talent and expertise, the best video development infrastructure, and the most pocket-friendly services. There are many companies that can help you to outsource video & animation services from Europe so don’t worry about that.

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