Ampsy and Bluemedia formed a partnership which unites the two Phoenix-based companies in delivering best-in-class hyperlocal visualization and analytics technology to the $7 billion Out-of-Home (OOH) advertising and media industry.
Ampsy, which recently relocated its headquarters to Scottsdale, is a worldwide leader in the delivery of hyperlocal social content aggregation, visualization and analytics to brands, agencies and venues. Through a proprietary geo-fencing engine, Ampsy aggregates, displays and analyzes social content shared anywhere in the world in real-time, giving its clients deep insights into the content and people driving the social conversation around their brands at specific events and locations.
“We’ve quickly established Ampsy as a leading platform for hyperlocal social media aggregation, display and analytics in the live entertainment industry. We’ve powered campaigns for some of the most recognizable brands and personalities in the world – Jimmy Kimmel Live, American Idols Tour, Britney Spears, Red Bull, Maria Sharapova, and AC/DC, to name a few,” said Jeremy Gocke, Founder and CEO of Ampsy. “Brands use our tools to aggregate, curate and display amazing social content shared at their live events – the next logical step is to give them analytics and reporting capabilities around that content and insights into the fans sharing it. Through our integration of IBM Watson’s cognitive learning APIs, our tools bring granular, actionable data to our clients through fan sentiment analysis, personality insights, and visual recognition capabilities.”
Tempe-based Bluemedia is the national signage firm behind the design, printing, fabrication and installation of the biggest events in the world, including the Super Bowl, MLB All-Star Game, NFL Kickoff, VISA World Cup and more.
“We’re focused on delivering the best experience possible for our clients and their customers,” said Darren Wilson, Bluemedia president. “With Ampsy’s proprietary technology, we can help our customers understand what their fans want and how to better mold the guest experience.”
Under terms of the partnership, Bluemedia will integrate Ampsy’s social visualization tools to display fan social content shared at client events on video boards and other interactive displays. Additionally, Ampsy will provide Bluemedia and its clients detailed analytics on fans who share social content in-and-around events and activations of Bluemedia clients. Nearly 80 percent of social content shared at events is missing a hashtag or handle, historically making it impossible to capture and analyze that content. Ampsy’s ability to capture content using geo-coordinates enables its clients to surface and understand content and influencers in real-time at their events or locations, solving a major leakage issue for brands, venues and event producers.
The companies will roll out the integrated technology and service throughout the year to major brands and organizations in sports, entertainment and lifestyle.
