Smartphones have become a communication necessity in business. They can do just about anything, from tracking packages to depositing a check into the bank. Business owners and entrepreneurs are embracing smart phones because they are better, faster and have applications that focus to specific business needs.

Now these phones are helping companies go green. With applications such as Greenpeace Tissue Guide, which allows a consumer to make better green-buying decisions on toilet paper, paper towels, tissue and paper napkins is available on the iPhone and Android. Greenpeace Tissue Guide is an organization that focuses on the use of recycled paper products.

The smartphone application features 100 brands of paper products to choose from, ability to search for brands or browse by product category, ratings based on expert analysis and brand recommendations.

If business owners are worried about gas prices they can download an app called Avego. This application is a real-time, ridesharing app. It allows drivers to be matched in real time as they travel, so ridesharing can be done whenever and wherever you are. It also helps to operate and manage fleet operations with web-based instructions with no additional IT help.

This app helps business save on route issues and gas. Allowing employees to sign up for ridesharing also helps the economy to focus on working together for a greener environment.

Mobile Applications Can Help Business Sustainabliltiy

If your company requires employees to be on the road, try an app called GreenDrive, that helps heavy-footed drivers put their driving in perspective by suggesting the most economical driving method. When you are going too slow or fast it will let you know how much more speed to increase or decrease in order to achieve maximum fuel efficiency. This app is said to save you an average of 15 – 25 percent on fuel costs.

No matter what type of business you have, smartphones are advancing the way you service your customer base, invest your time and money. Communicate with employees on a new level. Mobile applications will continue to be a driving force in everyday business ventures, including green initiatives.

By 2014, green mobile applications could exceed 400 million according to a report issued by Juniper Research.

Mobile technology can help business sustainability initiatives and create a reliable form of green standards for employees, owners and consumers to follow. Don’t loose money when you don’t have to. Make sure your company is allowing your smart phone to work for you.