John Fortini, WEB

Executive Q-and-A: John Fortini

John Fortini
Managing Member, Silver Fern Companies/Silver Fern Capital

Years in CRE: 17
Years at company: 15

What was it about the industry that attracted you?
When I was a kid, I loved Tonka trucks and building things. As I grew older, I was intrigued by how things come together. So, I started with houses, then subdivisions, and now I get to put entire projects together. There is something very satisfying about seeing the tangible proof of our efforts.

How has the industry changed since you started?
In one word, regulation. There is now a tremendous amount of documentation, regulation and up-front work that needs to be completed before you turn any dirt.

Of what professional achievement are you most proud?
In 2012 I was diagnosed with an aggressive form of cancer. The past 22 months have been about setting priorities and taking care of what’s important. While I am still fighting, I feel like I have achieved a new appreciation for life that has translated into how I manage business.

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Amanda Ventura

About Amanda Ventura

Amanda Ventura is an editor, award-winning writer and pop culture enthusiast. When she's not up against deadlines, she is exploring Arizona, trying recipes that require every dish in her kitchen be used, collecting 5K swag bags and race numbers and volunteering at a local animal shelter. Her bookshelf is full of autobiographies and her desk is covered in Sticky Notes. She dislikes the Oxford comma and still cannot believe she gets to meet and write about interesting people for a living.