Jana Brickey, Marketing Manager for Dick & Fritsche Design Group and Krista Foglesong, Sr. Marketing Coordinator for Haydon Building Corp., earned the designation of Certified Professional Services Marketer.
They are among a growing number of professionals to be certified by the Society for Marketing Professional Services (SMPS), which advocates for, educates, and connects leaders in the design and building industry.
Certified Professional Services Marketers (CPSMs) are recognized as having the experience and knowledge to generate profitable business in the architectural, engineering, and construction marketplace.
To achieve this designation, certification candidates must meet educational and experience requirements, pass a rigorous written examination, and pledge to abide by the CPSM Code of Ethics. The process validates the individual’s mastery of and ability to apply critical business development knowledge in an industry that values certification.
SMPS Chief Executive Officer Ronald D. Worth, CAE, FSMPS, CPSM, observed, “Pursuing certification demonstrates a professional’s commitment to life-long learning and to building the firm’s business. Certification is truly an investment in one’s career, the profession, and the industry.”
The Society for Marketing Professional Services (smps.org) was created in 1973 by a small group of firm leaders who recognized the need to sharpen skills, pool resources, and work together to create business opportunities.
Today the association supports 6,000+ members as they tackle the day-to-day complexities of marketing and developing business for architectural, engineering, construction, and related specialty services firms in an increasingly competitive marketplace.