Advertising, Marketing & Media Honoree: Television Stations
KPNX-TV, Channel 12
Channel 12 is Arizona’s leading source for local news on television, online with top-viewed Web site azcentral.com, and on-the-go with text and video available on cell phones. With the combined resources of NBC News, The Arizona Republic and USA Today, 12 News is consistently the first choice for information whenever a major story breaks. Channel 12 is one of the top-performing NBC affiliates in the country, with ratings that frequently exceed the network’s national average.
With a long history as the leader in innovation, Channel 12 was the first to deliver a local newscast in high-definition. The power of the 12 News brand comes from combining the market’s most professional and trusted news team with an approach to reporting that’s clear and to the point. Channel 12 also serves the community with its consumer protection program, “Call 12 for Action,” its education initiative, “School Solutions,” and its awardwinning breast-health awareness campaign, “Buddy Check 12.” Whenever and wherever consumers want quality news and information, 12 News is uniquely positioned to meet their needs.
1101 N. Central Ave., Phoenix
Year Est: 1953
Weekly Audience: 1.1M
Principal(s): John Misner
Advertising, Marketing & Media Finalist: Radio Stations
News Talk 92.3 KTAR
KTAR is Arizona’s news, talk and sports leader. In its 87th year, KTAR has the unique distinction of being the state’s first broadcast company and now has a wider reach than any radio station, television station or newspaper in Arizona. More than half a million people each week tune into KTAR for breaking news alerts, talk shows, traffic reports, weather bulletins or game broadcasts. Its award-winning news and 14 hours of local talk shows are heard each day on 92.3 FM. Sports talk shows and game broadcasts are on 620 AM. The company’s Web site, KTAR.com, was voted the state’s No. 1 breaking news Web site.
5300 N. Central Ave., Phoenix
Advertising, Marketing & Media Finalist: Commercial Printers
Prisma Graphic Corp.
To compete as a traditional commercial printer in today’s economic climate and evolving market takes vision. For Prisma Graphic, that vision has been to provide unmatched customer service, consider every client a partner and offer economical marketing solutions beyond ink on paper. The staff views every project as an opportunity to further the success of their clients’ image, initiatives and marketing efforts. From their 82,000-square-foot facility in Phoenix, they provide heatset web, sheetfed, variable data printing, full bindery, fulfillment services and complete direct mailing.
2937 E. Broadway Road, Phoenix