Here’s the cold, hard truth: Not every piece of company news is “PR worthy.” Your office renovation, that charity golf foursome you sponsored or the new limited-time coupon code might…
Tired of throwing money at keywords and hoping something sticks? It’s time to ditch the guesswork and learn how organic and paid keywords can finally work together to drive results…
Every business thrives on efficiency, especially in the era of AI with tools like ChatGPT that can create multiple efficiencies. It can help you write outreach emails, whip up hashtags…
Everyone wants to be the best — that’s human nature. At The James Agency, we take our PR wins seriously and understand more than anyone how much you want to…
At The James Agency, we’re pros at building brands, launching jaw-dropping campaigns and crafting killer creative. But when was the last time you turned your marketing expertise inward? If you’re…
Have you ever been to a concert and had something you really wanted to say to someone but couldn’t get it out because it was so dang loud? Welcome to…
Making the leap from marketing education classrooms to busy conference rooms can feel like stepping into a whole new universe, where you might start second guessing everything you learned. One…
It’s that time again — campaign signs are popping up, debates are right around the corner and the national conversation is buzzing with political intensity. But wait… You’re a marketer,…
Leaving a lasting impression with influencers is essential to your brand. Here’s how to master the art of influencer relations and how to work with influencers to launch a campaign…
al·li·ance [əˈlīəns] NOUN: a union or association formed for mutual benefit, especially between organizations. What do a marketing professional and a “Survivor” fan have in common? They know that forming strategic alliances…
