Making the leap from marketing education classrooms to busy conference rooms can feel like stepping into a whole new universe, where you might start second guessing everything you learned. One…
It’s that time again — campaign signs are popping up, debates are right around the corner and the national conversation is buzzing with political intensity. But wait… You’re a marketer,…
Leaving a lasting impression with influencers is essential to your brand. Here’s how to master the art of influencer relations and how to work with influencers to launch a campaign…
al·li·ance [əˈlīəns] NOUN: a union or association formed for mutual benefit, especially between organizations. What do a marketing professional and a “Survivor” fan have in common? They know that forming strategic alliances…
