February 08, 2022

Eric Shepperd

5 Facebook ad trends to watch out for this year

Facebook Ads can help businesses in various ways, from increasing brand awareness to driving website traffic and sales. What’s more, Facebook Ads are highly customizable so that you can target your specific audience with laser precision.

Facebook has over two billion users worldwide and counting, so it’s a great place to find your ideal customer while scrolling through their newsfeeds. The social media platform also has many different ad types, including image ads, video ads, and carousel ads that you can create to help promote your business.

Don’t miss out on the opportunity to engage your audience by creating Facebook Ads for your business! Here are five trends you should keep in mind as you plan your next campaign.

Mobile Advertising

According to Statista, 98.5% of Facebook users access the platform through a mobile device. This figure means it’s more important than ever for your Facebook Ads to be mobile-friendly.

So, what makes mobile-friendly Facebook Ads? Well, there are a few things that make Facebook Ads mobile-friendly. The first is the size of the ad unit. Ad units should be sized for mobile devices, and they should fit within the News Feed without being cut off.

Second, ads should be easy to interact with on a mobile device. It means using buttons rather than links and calling attention to your buttons.

Third, mobile-friendly Facebook Ads should use large images or videos, so they’re easy to see on a small screen. Photos of people are the most likely to be effective in mobile ads because they attract attention more quickly than other visuals.

Lastly, mobile users are usually on the go and often engaged with their phones while multitasking. They scroll through social media platforms quickly, so it’s a good idea to use shorter, easy-to-read text in your Ads.

Rising Cost of Facebook Ads

As Facebook grows in popularity, the cost of advertising on the platform continues to rise. And this has led many businesses to question the return on investment that they see from their Facebook ads.

You can do many things to help ensure that you are getting the most out of your Facebook ads. First, make sure that you target the right audience with your ads. You can use Facebook’s targeting features to target your ad based on age, gender, location, and more. You should also create custom audiences from your email list or website visitors.

You should also test different ad formats and strategies to see what works best for your business. It may make sense to start with the most common ad format, the Facebook newsfeed ad. But you should also test out other formats, such as the right-hand column ad or the Instagram story ad.

Finally, make sure that you are tracking the results of your ads so that you can optimize them over time. It includes tracking website clicks, leads generated, and sales conversions.

Personalized Ads

Facebook Ads can be used by businesses to target specific customers. Advertisers can create ads customized for a particular group of people based on their interests, demographics, and behaviors. It allows businesses to reach out to potential customers who are most likely to be interested in their products or services.

What’s more, Facebook Ads also allow businesses to re-target customers who have visited their website in the past. Businesses can create ads that will appear on Facebook and Instagram based on specific pages or sections of their website that potential customers may have previously viewed.

This way, businesses can remind their audience about products and services that they might be interested in, even if they didn’t make a purchase. To get started on your Facebook Personalized Ads, visit Gorilla 360.

Facebook Stories

Facebook Stories Advertising is a new way for businesses to reach out to their customers on the Facebook app. It allows businesses to create short, 15-second video ads that will appear between people’s stories.

This new advertising format is an excellent way for businesses to connect with their customers more personally. The videos are short and engaging, and they allow businesses to show off their products and services in a fun and exciting way.

Businesses that want to take advantage of Facebook Stories Advertising should ensure that their videos are high quality and relevant to their target audience.

Video Content

The rise of video continues in Facebook as users increasingly turn to the medium to share their thoughts and experiences. Videos are now seen as a more personal way to communicate, and this trend is reflected in the increasing popularity of Facebook Live.

In fact, Live videos are three times more likely to be watched than other types of videos on the platform. It is likely due to Live videos’ interactive and engaging nature, allowing users to connect in real-time.

As a business, it’s essential to take advantage of this trend by creating Live videos that engage your audience. And this could include Q&A sessions, product launches, or behind-the-scenes footage.

Takeaway

As a business owner, it is vital to stay up-to-date on the latest trends in Facebook Ads. This way, you can be sure that you’re using the most effective strategies to reach your target audience. In addition, staying up-to-date will help you better understand how your competitors are using Facebook Ads.