Arizona Women’s Education & Employment (AWEE) has launched a new, more interactive website with an emphasis on what makes AWEE the state’s preeminent workforce development organization: participant success stories.
The website highlights a rotating series of success stories reflecting the diversity of AWEE participants using the organization’s expanding menu of programs and services that help women, men, young adults, mature workers and targeted populations find, prepare for and keep jobs.
“Visitors to the website will find it graphically engaging, easier to navigate and a great way to experience our growing and diverse efforts as a leader in developing Arizona’s workforce through the success stories of participants whose lives have been changed through the dignity of work,” said AWEE President and CEO Marie Sullivan.
Large black-and-white photographs greet guests hitting the landing page, each with links to details about AWEE programs and services. Success stories and photos, revealed by scrolling down the landing page, morph from black-and-white to color as the cursor rolls over images sitting above one-sentence introductions into more in-depth stories.
Each main page on the site – with information about programs and services; events and news; and how to support AWEE through direct donations of money and gently used clothing and accessories, event and program sponsorships and volunteer opportunities – opens with horizontal black-and-white photos across the top of the page with full details below.
“We want our website experience to be informational, eye-catching and uncomplicated for first-time visitors as well as for those who have been part of our success for almost 35 years,” Sullivan said. “AWEE is not an organization that stands still. We have to be agile enough to identify and meet the community’s rapidly growing needs and our website has to be equally adept to efficiently communicate the services and programs we develop to address to those demands.”
Among the recent programs AWEE has added are:
- Women Living Free (WLF), a mentoring-based program funded by a three-year $1 million grant from the U.S. Department of Justice to provide stability for and reduce recidivism for women being released from Perryville Prison for re-entry into the community.
- BankWork$, a partnership with the Sheri and Les Biller Family Foundation and financial institutions to prepare workers for careers in the financial services industry.
- the Arizona Women’s Education and Entrepreneur Center (AWEEc), the only women’s business center in Maricopa County, and
- SheLEADS, a professional development and skills training workshop series for high-impact women invested in career success, community and each other.
The website was designed by HAPI, a Phoenix-based full-service branding firm.
