By the end of 2019, the total value of e-commerce sales is expected to exceed $3.4 trillion. As online businesses grow, e-commerce retailers need to be aware of the best ways to keep their brand and products top of mind for customers. The best way to do this is by staying ahead of e-commerce trends and making it easier for consumers.
Our local e-commerce company, NewACUnit.Com is changing the way people buy one of the most important investments in their homes. Our Chandler-based company offers customers a way to purchase high-quality, new air conditioning units online at significant cost savings. Below are a few 2020 trends to look out for that online businesses should be cashing in on.
Innovative Website:
If you are running an e-commerce business, having an innovative website that saves buyers’ money, time and stress is essential. Customers don’t like having to deal with salespeople and want to make educated decisions on their own schedule. Having a clear website laid out which presents all-inclusive prices up-front and has a beautifully designed layout will allow for the consumer to feel empowered to make the best decision for themselves. It’s important for the website to compare prices and show the customer that your site will provide them with the best service and the best price.
Instant Chat-Bot Features:
Installing a chat bot feature with a virtual assistant that can provide you with 24/7 customer service is a great added value to any website. It gives the customer the option to ask someone questions and receive an instantaneous response, without having to go through the nuisance of being on hold through the phone.
Flexible Payment Options:
It’s important to offer your customer flexible payment options, especially when they are purchasing an expensive item, like a new air conditioning unit. Create a loan program with different partners so that your customers can apply and get a quick decision. It’s also helpful to have tools like a loan calculator on your website, so the customer can view everything in one place.
Interactive Video and Customer Reviews:
Customer reviews always matter, but when you are an e-commerce site, they are one of the most crucial aspects to your business. A potential customer is always going to look at reviews when shopping online. This is why it’s important to make sure you have excellent customer service and always deliver on what was promised. Having videos online with a message from the owner walking you through the steps of how your business works is also a good idea. It helps build credibility and allows the customer to connect with you on a more personal level.
As the holiday season quickly sneaks up on us, it’s important to keep in mind how shoppers will perceive your e-commerce site. Using some of the above trends for 2020, will help keep you and your business ahead of the curve.
Bodie Bryan is the owner of NewACUnit, an Arizona-based company that offers buyers a simple, honest and cost-effective way to purchase new air conditioning units.
