What to consider when renting a trade show display
Having your company footprint at important trade shows can generate great exposure and create leads for new opportunities and customers while keeping up with industry advancements. It’s advisable, with all the surrounding booths, to stand out from the competition and make your display engaging and memorable.
Finding an experienced and reputable company that specializes in trade show display rentals is the most efficient and hassle-free route to take. Let’s explore some of the important factors to consider when choosing a company to work with:
We always think it’s worth spending a little extra on your booth display to generate attention, but it’s also important to find the balance between a great display and return on investment. Prioritize companies that offer a range of options to suit every budget, while still offering a high-end, custom-looking display.
Pricing should be transparent, allowing you to compare with other companies and also avoid surprise charges and extras. Saving on the setup also allows you to spend a bigger chunk of your budget on marketing and promotional material, which is just as important.
Assemble and Disassemble
Just as you’re experts in your field of business, your trade show display rentals company should be an expert in theirs. Look for companies that are willing to design, coordinate, set up, and take down the entire display so you can focus on your core business and avoid unnecessary stress. Going this route can also prevent any unwanted accidents or surprises along the way.
While most trade shows are planned well in advance, the nature of business is that it can be unpredictable. Some companies help solve this dilemma by offering prebuilt displays that can be delivered immediately and simply require some company graphics to give it that professional look and feel.
In a specific industry, it’s important to consider that many of the clientele will have seen your displays multiple times before. Keeping your booth updated with small but powerful changes can keep the attention of potential visitors.
Things like different graphics, flooring, and furniture can give your display an entirely fresh look and feel without adding a cent to your budget. Look for a company with skillful and friendly designs and development teams that are willing to work with you every step of the way.
The leading companies will bring your design to life in a 3D visualization, allowing you to make changes and adjustments before approving the final design. If you’re planning multiple shows in a short space of time, negotiating with a company to keep your display intact and warehouse it for you can make a world of difference.
Depending on the intricacy of your display, it may be necessary to have on-site managers to handle the technical issues and allow you to focus on customers. If this applies to your booth, then be sure to choose a company offering this service. With smaller projects, having the display company there for assembly and breakdown should suffice.