Desert Financial Credit Union announced a three-year, $300,000 commitment to support two Arizona nonprofit organizations that help lift up Latinos: Empowering Latina Leaders in Arizona (E.L.L.A.) and ALL In Education. Each nonprofit will receive $50,000 annually through 2027.

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The donations will strengthen programs that empower Latino parents, students and entrepreneurs, while also expanding access to leadership development and financial wellness education.

“This commitment reflects our belief that strong communities are built through collaboration,” said Cathy Graham, Executive Vice President, Desert Financial Credit Union. “By partnering with E.L.L.A. and ALL In Education, we are investing in the next generation of leaders and the long-term success of Arizona’s Latino community.”

Founded with a mission to create economic opportunities for Latinas, E.L.L.A. has supported more than 1,100 businesses and generated more than $1 million in economic impact. 

On Sunday, September 28, Desert Financial served as presenting sponsor for the Amor Collective Grand Opening, which is an incubator for Latina-owned businesses in Arizona. Likewise, Desert Financial will serve as presenting sponsor for the Hispanic Heritage Month Fashion Show: Noche de Amor on Wednesday, October 15. 

“Partnerships like this build trust and visibility in our community. Desert Financial isn’t just a sponsor, they are a partner,” said Stephanie Vasquez, Founder and CEO of E.L.L.A.

ALL In Education endeavors to ensure Latino families have a voice in shaping Arizona’s education system. 

Support from Desert Financial will help deepen parent leadership training, expand family-centered literacy programs in the Roosevelt School District and strengthen initiatives that prepare parents to serve in careers in education. 

The credit union also will host financial education workshops in Spanish to alumni of the Parent Educator Academy, an ALL In Education leadership development program for caregivers.

“Together, we are equipping parents and caregivers with the knowledge and confidence to support their families, while paving the way for their children to create lasting legacies of their own,” said Stephanie Parra, CEO of ALL In Education.

This three-year commitment is part of a long-term initiative at Desert Financial to advance the financial well-being of Arizona’s Hispanic community through partnerships, education and empowerment.

For more information about community initiatives at Desert Financial, visit DesertFinancial.com/Community.