It takes more than good numbers to excel in the financial services sector. That’s why it’s so important to recognize the the individuals and institutions earning Excellence in Banking recognition for 2025.
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For a bank or credit union to excel in its industry, it must focus on delivering exceptional customer service, maintain financial stability, and demonstrate an ability to adapt to market changes. Building a solid relationship with customers is essential, as it fosters trust and loyalty. Providing personalized experiences, understanding customer needs, and offering tailored financial solutions helps create a competitive advantage. Excellence in customer service involves efficient problem resolution, accessibility, and a seamless user experience across all channels, including digital and in-branch services.
Az Business will be highlighting one Excellence in Banking category each day. Here are the individuals and institutions earning recognition as credit unions of the year for 2025.
Credit unions of the year for 2025
Credit Union West has a decades-long history of serving its members, employees and local communities. Originally located on Luke Air Force Base, Credit Union West’s mission was to enhance the lives of our military members and their families as a trusted provider of financial services. Today, Credit Union West embraces the same commitment throughout Arizona and strive to act in the spirit of the credit union movement philosophy, “people helping people.”
Celebrating its 85th year, Desert Financial Credit Union has been demonstrating its commitment to members, employees, businesses and the community as a whole through a variety of forward-thinking and supportive initiatives. This year, Desert Financial shared $20 million with its members as part of its annual Member Giveback Bonus, a 25% increase from its 2023 bonus. In the past seven years, the credit union has given members $90 million in annual bonuses.
Tucson’s Hughes Federal Credit Union is more than just a financial institution; it’s a committed partner in building a thriving community. Unlike traditional banks, Hughes recognizes that financial health is deeply interconnected with overall well-being. Their comprehensive approach extends far beyond banking services, addressing fundamental needs and driving prosperity. Hughes has also invested more than $300,000 in 290 local organizations addressing a wide range of community needs.
Mountain America Credit Union
With more than 1 million members and $18 billion in assets, Mountain America Credit Union helps its members define and achieve their financial dreams. Mountain America provides consumers and businesses with a variety of convenient, flexible products and services, as well as sound, timely advice. Members enjoy access to secure, cutting-edge mobile banking technology, over 100 branches across six states; and more than 50,000 surcharge-free ATMs.
Serving Arizona since 1951, OneAZ Credit Union is a financial powerhouse managing over $3.4 billion in assets and serving over 185,000 member-owners and 11,000 business owners across 20 branches statewide. As one of only 14 locally based banking institutions in Arizona, OneAZ is committed to inspiring dreams and driving prosperity and community growth through innovative and high-quality personal and business banking solutions. At OneAZ, it’s all about banking for the people, not for profit.
