Did you know that 91% of most website pages never get organic traffic from Google?


Well, mostly because they don’t have backlinks.

Hold up, what are backlinks? Well, they’re just one small facet of what makes up a successful local SEO strategy for business.

So, if you want to find relevant clients and grow your law practice from strength to strength, then you have to continue reading this guide to the importance of local SEO for lawyers.

So, Why Local SEO For Lawyers? 

Focusing on local SEO (Search Engine Optimization) is fundamental to the success of any business in 2020 and beyond, not just law firms.

Law firm internet marketing is a crucial part of making your local SEO strategy succeed.

Focusing on local SEO, if done correctly, can give you a large return on investment for your internet marketing efforts. It’s almost like taking the yellow pages of days gone by and make it work for you in an online setting, where people want to find you geographically.

97% of searching for local businesses happen online.

Focusing on local SEO will get you your piece of the pie.

Understanding Local Search Ranking Factors 

If you’re going to succeed with local SEO, you need to understand what factors matter most when ranking your website.

Google uses three main categories:

  • Relevance: this is how well your content matches with the terms used when a search happens
  • Distance: how close your office is to the person searching
  • Prominence: this is how visible your brand is online

So, how do you make these three things work for you?

1. Being Relevant

The first thing you’ll want to do to be relevant is to be very detailed in descriptions about what your law firm offers. For example: if you focus on the keyword ‘attorney,’ then you will be competing against hundreds, if not thousands of other pages listing the same word.

However, if your firm specializes in a specific category, perhaps divorce attorney, then you’ll be able to narrow down your competition and show up higher in searches.

2. Rating For Distance 

It may seem an obvious one, but your website needs to state the areas you serve clearly.

Perhaps you have satellite offices in different states or cities, then be clear with this information.

Also, ensure that you’ve updated Google Maps and other social pages to show all the geographical locations where you operate.

3. Being Prominent 

This is the category where your focus on SEO is prevalent.

Ensure that your site has relevant links pointing to quality references. You’ll want to make sure that your articles and images are up to date and relevant to your audience.

Lastly, focus on keeping your online reviews in check, encourage customers to leave reviews for you online on various platforms, as these will add to the success of your SEO efforts.

Focus On The Bigger Picture

Local SEO for lawyers is easier said than done. To be successful, you need to focus on all the small, moving parts that will make your entire strategy successful.

Our final advice is to move through each stage methodically, and always remember to revisit and periodically revisit your SEO strategy to ensure that it performs according to your goals.

Head on over to the business section of our site for more great content.