5 tips on how to improve real estate listings and marketing

Real Estate | 12 Oct, 2020 |

Do you want your real estate listings to stand out from the crowd? Do you want property buyers and sellers to come to you first?

Making sure your listings are seen by buyers and sellers will increase your business and improve your success rate. Because almost everyone now starts their search for a real estate agent online, putting your efforts into how you present your real estate business makes the most sense.

To help you know what will have the best results, we’ve put together a list of five tips on how to improve your real estate listings and the marketing you do for them. Read on to learn more.

1. Website

One of the first things a potential client will do is search for you online. A client’s first impression of you as a realtor is often what they see when they visit your website.

Your website needs to be clear, bright, and professional. It needs to be easy to navigate, too.

Make sure your listings are easy to see. Make sure your values and brand identity are clear. Update your website so that it doesn’t look dated.

2. SEO and Discoverability

To improve your real estate listings make sure that your website is easy to discover. Get familiar with the basics of SEO, or search engine optimization.

To improve your discoverability, you need keywords (short search terms) that will attract your intended audience and clients. Including these keywords in the descriptions of the properties and your listings will show up higher in client searches.

Use locations, types of houses, and other market indicators to drive discoverability and improve SEO.

3. Zillow Redfin, and Trulia

Make sure your listings are on Zillow, Redfin, and Trulia. You’ll increase your audience because so many property hunters now start on these platforms.

Each of these platforms uses IDX to get official MLS data to display on their site. So, it’s imperative that your MLS is up to date and accurate.

There are many IDX tools on the market. Investing in one that will bring you the best conversion results on property search platforms will improve your real estate listings. To help you know which IDX makes the most sense for you, check out these IDX reviews.

4. Social Media

As a real estate agent, using Instagram, Twitter, Facebook, and Snapchat to reach your audience is now key.

It’s easy to share pictures through these platforms, which makes them perfect for real estate listings. You can increase the number of people who see your listings through shares and likes.

Make sure you are on at least some social media platforms. Build your following by including information about your social on your website and in emails you send out.

5. Photos and Videos

Don’t blow your online listing by taking pictures using your cell phone. Invest in quality camera equipment. Get a tripod and some lighting equipment, too.

The better you make your real estate listings look on your website and in your social media posts, the more attention those listings will get.

The same things apply to videos of the home. Learn the art and your videos will look much better in your virtual walk-throughs.

Make Your Real Estate Listings Pop

Standing out in the real estate listings crowd is hard. But by paying attention to a few important things your business and listings will rise to the top.

Focus on your online presence. That’s where most people will first look for you.

Make sure your website is professional, modern, and easy to use. Invest in your social media efforts. Make your photos and videos look professional and appealing.

For more great real estate tips visit our website today.

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