This amount includes cash and in-kind donations. The fundraiser kicked off on September 1 for National Pediatric Cancer Awareness Month. Local businesses and the community joined this movement to support childhood cancer research through promotions and deals that enabled them to raise money for the cause that will go directly to the Hospital’s Center for Cancer and Blood Disorders.
“The outpouring of support we received during September’s Go Gold campaign was truly inspiring, with so many people in our community coming together to paint the town gold in honor of our patients fighting cancer,” says Senior Vice President and Chief Development Officer at Phoenix Children’s Hospital, Steve Schnall. “It was an honor to work with so many individuals and companies who are helping Phoenix Children’s lead the fight in childhood cancer.”
Go Gold united restaurants, small businesses and corporate sponsors to bring the focus of pediatric cancer to the forefront during the month of September.
More than 75 business held special fundraisers and raised awareness, including: Arizona Diamondbacks, Camelback Volkswagen I Subaru I Mazda, Fiesta Bowl Charities, Cobblestone Auto Spa, Coulter on Camelback, McDonough Corporation, Papa John’s, PetSmart, Sauce Pizza & Wine, Spiritual Gangster, The Ross Team- Nova Home Loans, and Larry H. Miller Dealerships. Promotional partners included: Evolve PR and Marketing, Ideas Collide, Modern Luxury, Out Front Media, Red Development, Vestar Properties, and Harkins Theatres.
“Due to the success of this campaign, Phoenix Children’s Hospital will continue to work towards pioneering new treatments, and driving research that will forever change the course of cancer and eventually lead us to a cure,” says Schnall.