HomeSmart, the largest real estate franchising company in Arizona, has expanded its partnership with Zillow Group, which houses a portfolio of real estate and home-related brands on mobile and web. HomeSmart has 11,000 agents through 17 states and 98 offices.
Through this expanded agreement, HomeSmart’s listings on Zillow and Trulia have guaranteed listing agent exposure while delivering enhanced brokerage branding with prominent display of their brokerage logo, a company description, and an embedded video on every HomeSmart listing page across Zillow and Trulia.
Additionally, the new partnership leverages Zillow Tech Connect: Reviews, which makes HomeSmart’s agent reviews that have been collected on Zillow and Trulia available for display directly on their own brokerage and agent websites. By adding reviews from on Zillow and Trulia, HomeSmart maximizes the power of its agents’ reviews ensuring they are seen by potential customers across by Zillow, Trulia and HomeSmart’s online audiences.
“HomeSmart has always been an incredibly forward-thinking organization,” said Errol Samuelson, Zillow Group chief industry relations officer. “From their inception they have taken a holistic approach to technology by providing cutting edge tools and services that help their brokers, agents, and the customers they serve. We are excited to support their continued success with a dedicated listings feed, enhanced branding on their listings, and as well reviews which will capitalize on their exceptional customer experience.”
“We are excited to expand our partnership with Zillow Group,” said Ashley Bowers, HomeSmart president and chief operating officer. “Providing our agents an easy way to not only market their listings, but market their excellent customer service skills through hard-earned reviews, is a top priority for us.”
