75% of internet users are accessing websites on their smartphones. Using their devices, people can browse pretty much anything on the Internet. With the increasing user base of mobile device users, the essential mobile experience of websites has never been this crucial before.
No aspiring website owners would want to get a setback because of having this technical discrepancy in their websites. As per the metrics, about half of the global web traffic is generated via mobile devices. If any website is not being optimized, the opportunity to gather traffic is being wasted.
Furthermore, you are losing out on traffic by having a pop-up blocker. Just like the name implies, mobile-friendly content looks good not just on large computers, but also on smaller ones.
Mobile testing has not remained a choice but a vital need for websites these days.
In this blog post, we shall unleash the know-how of the need for mobile-friendly websites and mobile testing.
Let’s get started.
Why Do You Need a Mobile-Friendly Website?
In an age where a large audience is accessing the company’s website on mobile devices, it is vital that every visitor experience a good experience, regardless of what type of device they use to access it.
A mobile-friendly website, in general, implies where a page is easy to read, the navigation is easy to use, and the content can be easily consumed. There are several reasons to have a mobile-friendly website, like:
Customers Prefer Using Mobile Devices
Approximately 57% of the web traffic is generated through mobile devices. Almost every person has their mobile in their hand which makes it crucial for you to have a website that completely fits well on their phone. Customers also find it easier when they wish to contact you for resolving their queries.
About 57% of online users prefer not visiting a website that offers a mobile website that is poorly designed. Thus, it is silly to lose customers because of something that is not a bit of a complex task and can be done with proper research and attention to detail.
Every business should mark having a mobile-friendly website as their priority. Otherwise, the competitors are pacing ways ahead to launch their mobile-friendly websites and attract your target audience too, resulting in huge losses.
Any mobile-friendly website is easy to rank on Google, can be shared by the audience on their social media, and is easy to operate. All these features make you attract a wider scale audience and generate more traffic. If you have a mobile-friendly site, your website will be recommended by your users to their connections.
Enhanced Browsing Experience
Providing a visually appealing, pleasant website experience is important for an enhanced browsing experience. There is a simple and intuitive navigation system on the site. Content sharing is natural and effortless. In addition, the site loads quickly, and the text is easily readable on a small screen.
Different Ways to Check If Your Website Is Mobile-Friendly
Building credibility with customers, clients, and influencers in your industry is easier and more successful with a mobile-friendly website. If your website is mobile-friendly, anyone using a mobile device will be able to have a good experience. They will recognize you as a credible resource for products and services.
1. Google Mobile-Friendly Tool
Mobile devices are increasingly used to access the web. Mobile-friendly website design helps assure that your pages run smoothly on all devices. In addition to alerting you to critical site errors, like hacked content, the tool also provides tools for managing the way your content appears in search results. Although the site is easy to use, it does not mean that it is user-friendly overall.
In addition to providing the user with additional information regarding how a Google bot will see their page, this tool also indicates the way they may be perceived by Google.
How to Use?
You can use the Mobile-Friendly Test tool by typing the URL of the webpage that you would like to test. Tests are followed by any redirects implemented on the page. Through this technique, mobile tests are usually accomplished in less than a minute.
The report also includes a screenshot of the mobile version of the landing page and a listing of any mobile usability issues that it finds. Mobile usability problems affect users who access the site on a mobile device even with a small screen, such as small fonts that cannot be read easily on a small screen and the Flash that is not supported on numerous mobile devices.
• Easy testing can be done even if you do not have a good knowledge of this tool.
• Less time is required to finish the test, (maybe less than a minute).
• It will display an error if, for some reason, it cannot open a page.
• When you run a test, you will get a warning if the test can’t load all the resources. Images, CSS, or script files are some of the external elements included by a page.
2. Google PageSpeed Insights
By analyzing the web page content, PageSpeed Insights can suggest ways to make it faster and effective. Testers can have access to the page speed insight documentation and release notes to get the right overview.
How to Use?
Lab and field data are provided by PSI for each page. Laboratory data, which is collected in a controlled environment, is useful for diagnosing performance problems. Field Data sets demonstrate the user experience through real-world data, but they provide a very limited set of metrics.
Whenever PSI receives a URL, it checks that URL against the Chrome User Experience Report (CrUX) dataset. PSI provides information regarding the First Contentful Paint (FCP), First Input Delay (FID), Largest Contentful Paint (LCP), and Cumulative Layout Shift (CLS) metric data, depending on the origin and specific URL. Field data are also classified into three categories based on the quality of the experience: good needs improvement, or poor. The PSI defines these portals based on its analysis of the CrUX dataset as good, needs improvement, and poor.
• Scores are provided that summarizes the performance of a page.
• Easy testing with less amount of time required.
• There might not be a realistic representation of bottlenecks in real-world situations.
• There are fewer chances of having field data.
3. Checking Across Different Mobile Devices Manually
Build the perfect testing strategy for mobile devices, as long as you stay on top of all changing market trends and hardware. The question arises, is it necessary to test your website on each and every new device being released? Several developers, designers, and testers often find it difficult in keeping up with the trends or testing across every new device. Several years back, they mentioned that with more mobile users than desktop users, things have changed drastically.
It is important to have such a method for determining the minimum number of devices to test while taking into account variations in devices and markets. A variety of tools don’t work very well together, as they span many manufacturers and models. Testing and supporting as many mobile devices as possible is imperative for any website, but it can necessitate a lot of effort, time, and money. To test your mobile sites, you need to select the right list of devices.
4. Using a Mobile Website Testing Tool
Using a real device cloud that supports both Android and iOS mobile devices is the best way to test your mobile apps. Manually testing mobile applications can be done using several platforms that provide real Android and iOS mobile devices. QAs will be able to simulate app behavior on real devices if they run tests on real devices.
Google page experience signals include mobile-friendliness. Other factors include Core Web Vitals, safe browsing, HTTPS, and no intrusive interstitials.
LT Browser, a mobile testing tool, helps website owners, developers, and testers to check their website’s mobile experience across 50+ device viewports ( for e.g mobiles, tablets, desktops and laptops) from a centralized application space. It uses the cloud to create popular and custom device clones to help to test the responsiveness and mobile experience of the website fast and interactively. LT Browser comes with top-notch features like network throttling to test websites on different network conditions, generate performance reports of websites powered by Google Lighthouse, Sync devices, Mouse pointer and much more.
How to Use?
Numerous mobile responsiveness testing tools are available to you that allow you to test your site’s responsiveness and mobile friendliness.
With the use of a mobile-friendly website tester, any user can obtain a distinguished and clear picture of the responsiveness of your website. Additionally, you can view your website perfectly on mobile devices. With this method, you can find out how user-friendly your website is by using this mobile responsiveness checker.
Mobile website viewers (testing tools) are useful for developers, but people without programming skills can also use it. The results can be obtained by entering your URL address or by uploading your web file. You will then be asked to run tests on your website to determine whether it is mobile-friendly.
Following the testing, you will receive a comprehensive analysis that will indicate the level of risk to your site, such as low, medium, severe, or critical. Using this tool can be especially helpful for web developers; therefore, if the results seem too detailed or complex, you may want to give them to them so that they can make the necessary adjustments to improve the site’s mobile integration.
Mobile-friendly websites are becoming increasingly important for companies interested in maintaining an online presence in countries where smartphones have surpassed personal computers in popularity.
Having an appealing, interactive, and mobile-friendly website is one of the vital aspects of every modern-age business. Mobile devices are most likely to be used by the majority of your site visitors. It is also important to check how the website works to provide an enhanced and robust experience for all the users. This will also rank the website higher on Google and generate approximately 45% more organic traffic.
We hope that this website post could help you understand crucial insights and suggestions regarding different ways to check if your website is mobile-friendly or not.