If you’re serious about scaling your business with GoHighLevel (GHL), one of the best decisions you can make is hiring a high level consultant who specializes in marketing automation software. right consultant. And I emphasize right because there are hundreds of self-proclaimed “GHL experts” floating around on Upwork, Facebook, and Fiverr who barely know how to build a pipeline, let alone optimize one.

Choosing the right GoHighLevel consultant isn’t just about who can press buttons—it’s about partnering with someone who understands your goals, translates them into automation, and helps you generate more revenue with less chaos.

This guide walks you through exactly how to choose a GoHighLevel consultant who’ll get you results, save you time, and help you sleep easier at night knowing your systems are built properly.

1. Define What You Actually Need Help With on Go HighLevel CRM

According to the GoHighLevel Expert Team, before hiring anyone, clarify what kind of help you need with GoHighLevel. Are you launching a white-label SaaS to help businesses automate their operations using GoHighLevel’s powerful CRM system? Need funnel builds and automation? Want to integrate your Facebook Lead Ads into a seamless Go HighLevel marketing automation system for better CRM and marketing automation? Build out a CRM for your real estate agency? Each of these tasks requires a different skill set, particularly in Go HighLevel consulting services.

Here’s a breakdown:

  • SaaS mode setup → You’ll need someone with backend GHL experience, Stripe/API knowledge, and custom branding expertise.
  • Sales funnels → Look for a conversion-driven marketer who understands psychology, not just design.
  • CRM and pipeline automation are essential for effective business processes and marketing campaigns. → Seek someone with workflow and tagging expertise, especially in Go HighLevel.
  • Agency onboarding → Choose a consultant who can create GHL snapshots and SOPs to automate processes for your team using the all-in-one automation platform.

Knowing your objective helps you filter out generalists and hire specialists who can streamline your marketing automation efforts using the GoHighLevel platform.

2. Vet Their Experience—Sales Funnels to Automated Marketing

A real GoHighLevel consultant will have:

  • A portfolio of past projects or snapshots
  • Client testimonials
  • A website (even a simple one) that explains their offers clearly and integrates seamlessly with marketing campaigns.
  • Case studies or actual results from campaigns, automations, or sales funnels

Pro tip: Ask for a Loom video walkthrough of one of their client setups. This weeds out amateurs fast.

3. Look for Platform Automation  Expertise, Not Just Agency Experience in Go High Level

There’s a big difference between someone who The uses of highlevel tools can greatly enhance your marketing automation capabilities within the all-in-one marketing automation software. GoHighLevel and someone who understands GoHighLevel.

An experienced consultant will: leverage GoHighLevel offers to enhance your marketing automation efforts.

  • Know how to use custom values, triggers, and workflows efficiently to save time in your marketing campaigns.
  • Be familiar with SaaS mode, GHL affiliate features, and Twilio/Mailgun setups to fully utilize the capabilities of the GoHighLevel automation platform.
  • Understand how to prevent deliverability issues
  • Be able to migrate your systems smoothly and build snapshots for replication
  • Offer support for third-party integrations (like WhatsApp, Stripe, Calendly, etc.)

To test them, ask about:

  • The difference between using tags vs. custom fields can significantly impact your landing pages and marketing campaigns.
  • How they structure nurture sequences
  • Their preferred method of campaign tracking and reporting

Smart consultants now offer “GHL + SEO” packages—handling both the backend automation and the frontend traffic generation. A curated link or niche edit from a site with 5,000 monthly visitors can do more than $500 in Facebook Ads and this is why many buy niche edits to improve SEO traffic. Bonus if they do keyword research or help you optimize your landing pages.

4. Evaluate Communication & Project Management

Great technical skills mean nothing if your consultant ghosts you or takes three weeks to reply to a Slack message. Communication is key to ensure a seamless integration of marketing automation strategies. key, especially if you’re building something custom with Go HighLevel.

Ask:

  • How do they deliver work (Asana, Trello, Google Drive)?
  • How often do they provide updates on the progress of your marketing efforts using the GoHighLevel CRM system?
  • Do they offer any live calls or support?
  • What’s their average turnaround time for implementing Go HighLevel solutions?

Bonus points if they send video updates, clear timelines, and have systems for managing your requests.

5. Ask About Support & Training After Delivery by the GoHighLevel Expert

A good consultant doesn’t just Build and bail strategies can be improved with the help of a high level consultant who understands the GoHighLevel platform.. They: Go HighLevel consultants can help streamline your business process.

  • Provide SOPs or short training videos
  • Help with team onboarding
  • Fix bugs or tweak things post-delivery (within reason)
  • Offer maintenance retainers or check-ins

Especially if you’re a non-technical founder or agency owner, post-project support in highlevel automation is where the value lies in maximizing your CRM and marketing automation. real value lies in the ability to customize solutions that meet specific business needs.

6. Pricing: Cheap GHL Consultants Will Cost You More

If you’re choosing between someone charging $300 for a full build and another charging $2,500, here’s a tip: the $300 one probably doesn’t understand GHL beyond the basics—and you’ll be rebuilding things later.

Expect to pay:

  • $500–$1,000 for highlevel services that can help businesses enhance their marketing automation. for simple funnels or one-off automations that help businesses streamline their processes.
  • $2,000–$5,000+ for full CRM builds, onboarding systems, or SaaS setup
  • $500–$1,500/month for ongoing GHL support, updates, and tweaks

If someone’s prices seem too good to be true, they probably are; be cautious when selecting a Go HighLevel consultant. Ask what’s included in their packages and if you’ll get access to cloned snapshots, videos, and SMS integrations offered by the GoHighLevel automation platform.

7. Ask if They Use GoHighLevel for Themselves for Seamless Integration

This might sound obvious, but you’d be shocked how many GHL consultants don’t even run their own business on GoHighLevel. That’s like hiring a fitness coach who hasn’t worked out in two years.

Ask:

  • Do you use GHL for your lead gen?
  • Are your own funnels and nurture systems built on GHL?
  • Do you have custom snapshots or templates to help businesses with their specific needs?

If they walk the walk, that’s a strong sign you’re in good hands.

8. Check Compatibility: Are They a Partner or Just a Techie?

At the end of the day, your consultant should feel like a partner—someone who Gets you access to advanced features of the GoHighLevel CRM system that enhance your marketing efforts. your business and adds strategic value.

Look for someone who: has expertise in Go HighLevel and can help you create effective landing pages using the all-in-one automation platform.

  • Asks about your customer journey, not just your tech stack
  • Makes recommendations instead of just taking orders
  • Understands sales, marketing, and automation—not just the GHL interface, but how to customize it for your business needs within the CRM and marketing automation framework.

Your best consultant will push back when needed, suggest improvements, and help you think long-term.

Save Time: Where to Find Trusted GoHighLevel Consultants 

  • GoHighLevel Expert Team  – A vetted network of Go HighLevel experts specializing in SaaS mode, sales funnels, and integrations.
  • Facebook Groups – “GoHighLevel Official” and “GoHighLevel Community” often have referrals (just vet them hard).
  • Legiit & Upwork – Plenty of options, but again, be wary and do your due diligence.

Final Thoughts on finding a GHL Marketing Agency

Choosing the right GoHighLevel consultant can save you months of headaches, thousands in wasted spend, and fast-track your growth. But picking the wrong one can hinder your ability to customize your marketing automation strategy. That’s a recipe for confusion, delays, and technical debt, especially in your marketing campaigns.

Ask the right questions. Vet their experience in highlevel marketing automation strategies. Demand clarity.

And if you’re serious about scaling, consider someone who’s been there, done that, and has the screenshots, workflows, and client wins to prove it.