How to design coffee packaging
The packaging you use for your coffee is very important. It’s the first thing that the customer sees when they are deciding what product they want to buy. Let’s look at some tips to design packaging that makes people want to purchase your coffee.
One of the most important things for you to consider is how attractive the package. If customers don’t have an engaging design, they will move on to something else. There are plenty of ways that you will be able to grab a customer’s attention. For example, you might want to use a bright color. You can also use a unique typeface for the font.
It’s a good idea to look at your competition. Make note of the things that they are doing well. But spot some of their weaknesses. Remember, you’ll be sitting next to them on the shelf. You need to make sure that people can tell your products at a glance. Ideally, your packaging will be so distinctive that they can immediately tell which one is yours.
Protect the Beans
One of the most important parts of coffee packaging is to protect the beans from damage. Because of this, you’ll need to get something that will be strong. Remember, it needs to survive being jostled about during the transport process. Even if your packaging is attractive enough to get them to purchase the product, if the beans don’t have a good flavor it’s unlikely that the customer will be back.
Once you have their attention, they will start to examine your packaging more closely. One of the things that they will be looking for is how sustainable your product is. As people grow more environmentally conscious, this is increasingly affecting purchasing decisions. Make sure to be clear about how your packing is made. If you’re put in the effort to make a sustainable product, put it on the packet. It’s something to be proud of.
Tell Your Story
There are dozens of other coffee brands on the market. You need to think about what makes your product unique. For example, you might have a story about how your coffee is farmed. Sometimes, the founder will have an emotional story about why they started the company. Find what sets your company apart and tell the potential buyer. This is the best way to form an emotional connection, which leads to brand loyalty. It can be a good idea to use a QR code to make it easier for people to link to your website. This will allow them to get more information.
Prominently Feature Your Brand
You want your customer to be able to instantly recognize your products. A good way of doing this is by featuring your logo in a prominent location. Most coffee companies will want to put the brand at the top of the package. But you can also try in the middle, bottom, or side. Try out multiple places to see what produces the most visually striking design. Once you have a location, keep it consistent across all your products.
Don’t be afraid to experiment with your coffee packing. Try different colors and move the elements. If you have the budget, you can a research firm to see what the public responds to. But the packing is only half the battle. You’ll also need to make sure that you’re getting the best beans. This list of espresso coffee beans can give you some ideas. Hopefully, by using these tips, your business will be able to create coffee packaging that will have your products flying off the shelves.