To help you significantly improve your conversion optimization results, we’ve gathered insights from twelve industry professionals, including CEOs and founders. They’ve shared techniques ranging from optimizing sales with funnel modeling to capturing lost leads with exit intent pop-ups. Dive in to discover the strategies that have worked for them. Here are 12 conversion optimization hacks to try.
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- Optimize Sales with Funnel Modeling
- Ensure Mobile Optimization
- Conduct A/B Testing
- Include Multi-Step Forms
- Perform Segmented Retargeting
- Build Trust with Social Proof
- Upgrade Your Content
- Prompt Swift Replies with Limited-Time Offers
- Prioritize Personalization Strategies
- Make the Buttons Bigger
- Publish Customer Testimonials
- Capture Lost Leads with Exit Intent Pop-ups
Optimizing Sales with Funnel Modeling
I recommend funnel modeling as a business for outbound sales prospecting. We wanted to start from target revenue and work our way back through all the steps, based on conversion rate data, to figure out what needs to happen at point A to get to point Z.
To win X deals, how many opportunities need to be added to the pipeline each month? So, then, how many proposal calls need to happen? To get those proposal calls, how many discovery calls need to happen? To get that many discovery calls, how many connect calls need to happen? We’ve been testing a LinkedIn connect-first approach, so then, how many LinkedIn connects lead to the ideal number of connect calls? That’s the start of the process. So, that is the most important sales metric for us, because it has a domino effect.
By laying all these conversion points and conversion rates out in this format, we then looked at how to improve each small step, iteratively. Last year, we gained 50% revenue, so it’s proven an effective technique.
Matthew Stibbe, CEO, Articulate Marketing
Ensure Mobile Optimization
Making mobile optimization your top priority can significantly enhance your conversion rates. According to official statements from Google, nearly 60% of all worldwide searches now come from mobile devices. Recognizing this trend, we’ve started improving the mobile user experience and optimizing our call-to-action (CTA) buttons specifically for mobile views.
As a result, we’ve seen a notable increase in our conversion rates. This adjustment allows us to better connect with the growing mobile audience and make the most of this prevalent online interaction.
Ajay Prasad, Founder and President, GMR Web Team
Conduct A/B Testing
One conversion-optimization technique that has notably improved our results is the implementation of A/B testing for our website’s landing pages. By creating different versions of key landing pages and testing variations of elements like headlines, call-to-action buttons, imagery, and form placements, we’ve empirically determined what resonates best with our audience.
This approach has allowed us to make data-driven decisions, optimizing our pages based on user behavior rather than assumptions. Through A/B testing, we’ve identified specific changes that lead to higher conversion rates.
The results have been impressive, with significant increases in conversion rates and a better understanding of our audience’s preferences and behaviors. A/B testing has become integral to our conversion-optimization strategy, ensuring that our website continually evolves to provide the best user experience and drive higher engagement and conversions.
Victor Karpenko, CEO, SeoProfy
Include Multi-Step Forms
Over the years, one conversion-optimization technique that has repeatedly shown its merit involves landing pages with multi-step forms. Rather than presenting users with a long, intimidating form, we break it down into digestible steps.
By segmenting the information-collection process, we reduce the initial friction, making it easier for users to begin. Starting with non-committal questions builds user engagement and progressively leads them to more substantial queries.
Key to our technique is the balance between user engagement and information overload. As they progress, subtle indications of completion, such as a progress bar, keep users informed and motivated to finish.
Additionally, ensuring that each step is visually distinct yet part of a cohesive design reinforces the user’s journey, guiding them seamlessly to conversion. This systematic approach to multi-step forms on landing pages has consistently elevated our conversion rates.
Shane McEvoy, MD, Flycast Media
Perform Segmented Retargeting
In the dynamic digital landscape at Click Intelligence, one conversion-optimization technique that’s yielded substantial returns is “Segmented Retargeting Based on User Behavior.” Instead of generic retargeting campaigns, we analyze how users interact with our website—the pages they visit, the content they engage with, and where they drop off.
For instance, we noticed a significant number of users were visiting our blog on SEO strategies but not transitioning to our service pages. We tailored retargeting ads specifically for this segment, highlighting our SEO services and offering a free consultation. The result? A 35% increase in conversions from this previously untapped segment.
The lesson here is that customizing retargeting strategies based on user-behavior nuances provide a more personalized user experience, leading to higher engagement and, ultimately, increased conversions.
Simon Brisk, Director, Click Intelligence Ltd
Build Trust with Social Proof
One conversion optimization technique that works for landing pages is putting social proof (reviews, ratings, testimonials, etc.) near the CTA button.
For instance, when you’re optimizing a SaaS product page for conversion, try to add the number of happy users or ratings on third-party platforms (G2, Capterra, etc.) just near the CTA button. You can follow the same approach for different types of landing pages, such as newsletter sign-ups and course pages. In fact, many popular media and edtech brands, like Udemy and Coursera, use this strategy by showing the number of students enrolled and the course rating near the CTA button.
This helps in building trust and credibility, and reduces the friction to making a purchase or signing up for a product.
Harshit Gupta, Entrepreneur and Digital Marketing Trainer, GrowthAcad
Upgrade Your Content
One potent technique that has significantly bolstered our conversion rates is the implementation of a “content upgrade.” A content upgrade is essentially a bonus piece of information or resource that is highly relevant to the content that the visitor is currently engaged with. This could be a checklist, a downloadable guide, or an infographic that succinctly summarizes the key points of the article.
Offering this as a free download in exchange for the visitor’s email address has been a powerful tool for our lead generation efforts. This strategy effectively capitalizes on the visitor’s existing interest and engagement, making the conversion process feel more natural and less intrusive.
Katie White, Content Marketing Manager, Centime
Prompt Swift Replies with Limited-Time Offers
In my opinion, one of the most potent conversion tactics that I’ve masterfully wielded is employing limited-time offers. The sense of urgency motivates visitors to take action swiftly. Crafting compelling, time-bound incentives alongside persuasive copy and attention-grabbing visuals prompts users to convert promptly, driving remarkable increases in overall conversion rates.
Faizan Khan, Public Relations and Content Marketing Specialist, Ubuy UK
Prioritize Personalization Strategies
Personalization is a potent conversion-optimization strategy. By tailoring dynamic content according to user behavior, businesses create a more engaging experience. Two key facets of personalization include implementing dynamic content based on user behavior and providing tailored product recommendations to individual users.
- Dynamic Content Customization: By analyzing user interactions such as click-through rates, past purchases, and browsing patterns, businesses can curate content that resonates with individual preferences.
- Tailored Product Recommendations: Recommending products based on users’ past interactions and preferences is a cornerstone of personalization. This technique capitalizes on the power of data analytics and algorithms to offer users options that align with their interests.
In an increasingly competitive digital landscape, personalization emerges as a game-changer, offering businesses a powerful tool to boost their conversion rates.
Vipul Gupta, Senior Digital Marketing Specialist, Taazaa Inc
Make the Buttons Bigger
Last year, I was working with a CRO client, and my designer got sick a couple of days before the deadline. We didn’t have the design ready, so I played around in Adobe Suite. When looking at the website design, I felt like the buttons were a bit small, so I doubled their size.
This included the call-to-action and “Learn More” buttons. I sent it over to the client, and we saw the client’s website conversion rate jump from around 9% to 11%.
Scott Lieberman, Owner, Touchdown Money
Publish Customer Testimonials
I noticed a trend: people often rely on others to make choices. So, I gathered testimonials, reviews, and even numbers (like “1,000+ satisfied customers”) and showcased them on my site.
The results were astounding.
Just by placing a few positive testimonials on my product page, sales went up by 25%. It was clear that when visitors see real feedback from real customers, they feel more comfortable making a purchase.
Burak Özdemir, Founder, Set Alarm Online
Capture Lost Leads with Exit Intent Pop-ups
One strategy I have found to be highly effective for improving conversion rates is using an “Exit Intent Pop-up.” This involves displaying a message or offer when visitors are about to leave the website. The overlay can be customized to provide an offer or encourage them to subscribe to a newsletter.
By addressing any concerns they may have or providing value, such as discounts or free downloads, the exit intent pop-up can capture leads that would have otherwise been lost. When combined with A/B testing to tune the messaging and design, this approach consistently delivers improvements in conversion rates.
Jacob Maslow, Owner, Rest Equation
