Recently, Zeta Global announced its expansion adding a Market Street office in San Francisco. The tech company that specializes in marketing to help brands establish, cultivate and maintain good relationships with their customers is adding additional forces on the West Coast to more readily assist existing and future clientele.
Purpose of Zeta Global’s Recent Expansion
The strategic expansion was planned to boost Zeta Global’s presence in the area and to help sharpen its business focus while boosting its investment data, engineering technology, and Artificial Intelligence (AI) capabilities.
Zeta Global hopes that the expansion will also strengthen its standing in the Silicon Valley area while improving its outreach and services for clients located on the West Coast.
Zeta Global’s Past Growth
Today, the San Francisco office’s main focus centers around Data Cloud, the company’s preeminent service.
Data Cloud provides customers over 500 AI intender audiences, more than 750 million deterministic profiles, and many other applications. From 2018-2019, Zeta Global saw a 50% growth in its San Francisco office attributed to increasing popularity and the consolidation of its Bay Area offices for improved efficiency.
The growth can also be attributed to strategic partnerships that bolstered its workforce including IgnitionOne and PlaceIQ. Along with other partnerships, those connections gave the company the opportunity to strengthen talent in all facets of the business including sales, engineering, and production.
In a statement regarding Zeta Global’s recent growth, the company’s co-founder and CEO David Steinberg said that he was proud to see Zeta Global becoming a marketing technology leader and excited for the continued growth. He said that the company’s expanded presence demonstrates its undeniable leadership capabilities.
As the company continues to move forward, Zeta global plans to build strategies that focus on clients’ evolving needs. With improved AI offerings, Zeta Global will continue to help clients achieve even better outcomes. Additionally, he expressed his excitement around the recent changes, which will bring even more top talent in the industry to the Bay Area.
About Zeta Global
Zeta Global was founded in 2007 by John Sculley and David Steinberg. Its well-designed platform received Gartner’s Magic Quadrant recognition for multichannel campaign management for digital hubs. Zeta Global fuses AI features with proprietary data to help middle-market brands and Fortune 100 companies establish and preserve good relationships with customers. Some of Zeta Global’s top competitors are SAP, Oracle, Adobe and Salesforce. Today, the company has a global workforce that exceeds 1,400 employees.