R&R Partners, an international marketing and advocacy agency, announced Gogo, the leading global provider of broadband connectivity products, as a new client today. R&R Partners will lead Gogo’s global media planning and buying strategy.

“We admire Gogo’s commitment to providing innovative technologies that allow their customers to be connected anytime, anywhere,” said Billy Vassiliadis, CEO of R&R Partners. “This partnership will round out our travel portfolio and allow us to do what R&R Partners does best: move audiences with emotion and drive them to action.”

Las Vegas-based R&R Partners will draw on its vast experience with aerospace clients, such as Boeing, to assist Gogo in navigating global media planning and buying.

“R&R Partners has long-standing experience within the aviation industry bringing strong strategic, creative and media expertise,” said Cassidy Shield, Gogo’s vice president of marketing. “Our partnership with them will advance Gogo’s B2B sales and marketing objectives as we continue to broaden our global expansion as the market leader of inflight internet.”

In addition to being Gogo’s global media planning and buying agency of record, R&R Partners will also execute other marketing projects as needed.