Are you ready to take your small or mid-sized business (SMB) marketing to a higher notch? Video marketing today is no longer optional – it has become essential. That’s why integrating videos into your strategies can help transform your engagement and skyrocket your brand’s reach.
Video Marketing: The Game-Changer Your SMB Needs
Why Video Marketing Has Become a Must-Have
Your goal, as a small or medium-sized business, is to maximize your reach and increase business daily while staying within your well-crafted budget.
This is where and why video content can give you the floor. Presenting videos can tell your brand’s story more effectively than any banner, text, or image alone.
When crafted right, these can help you create an impactful emotional connection with your audience, driving them to take action: buy your product or hire your services.
Actually, videos are highly beneficial as they can provide:
● High Engagement
It may be due to curiosity and instant feedback that people love watching videos. But, whatever the reason, it’s no longer a surprise why video content gets more likes, shares, and comments than static or text posts. Eying and maximizing this trend of high engagement in videos can help you connect with more potential customers and build their trust easily.
● Better SEO
Today’s search engines like Google prioritize websites with video content, adding more reason for you to add well-optimized video to your landing page. This can help bolster your search rankings, making it literally handy for customers to find you.
Starting Simple: Use AI Tools to Cut Costs
Creating more high-quality videos used to cut a huge chunk off your budget, but that’s no longer the case these days. With AI-powered video editors like Keytake, your business can now create more professional-like videos without the need for a big budget or extensive technical skills.
Today’s AI video editor platforms can already help you create stunning and highly custom videos tailored to your target audience using easy-to-operate templates. This means you can have well-polished, attention-grabbing content without hiring a full video production professional.
Also, you or your editing staff can cut down each production time significantly, letting you focus on other or more pressing business aspects.
Solving Woes: A Video That’s Compellingly Relatable
Your video needs to be more than just a sales pitch or brand exposure. People are more likely drawn and will engage with content that tells them a story that breaks the long line of “ordinaries” in the market.
You need to work on tips and tricks so you can craft a more compelling video narrative, like:
● Focus on Being a Problem Solver
Most people want to know what’s “in it” for them to relate. So, you need to identify the issue your product or service seeks to solve for your customers.
● Show the Solution or How It’s Done
You need to present your business as the most needed hero that can solve the problem at hand so they’re prompted to take action.
● Keep It Authentic and Verifiable
In a world where fraudsters are everywhere, you need to use real testimonials or case studies that can really vouch for your product’s value. This authenticity builds your followers’ (present and future) trust and confidence in what you do.
The Rule of Thumb: Crisp and Memorable Videos
People’s attention spans are very short these days. That’s why you need to create short videos, ideally under two minutes, to capture likes and followers. Especially for social media, you need to try 30-second clips that are full and punchy. The shorter your video, the more it’s likely to be watched in full, raising your engagement ratings.
Maximize Curiosity: Diversify Your Content
Not all your videos need to be commercials or a promotional thread. You can always explore many types of content to integrate so you can engage your audience, whose tastes have become quite picky over time.
So it’s best to diversify your content and continue to pique their interest with videos like:
● Behind-the-Scene Takes
You can show how your product got its name and how it’s made, or a little office virtual tour that can hook viewers.
● Tutorials and How-Tos
Today, educational content is highly shareable, especially if you show your audience how to use your product or service effectively.
● Customer Testimonials
Put your happy customers on stage, especially with their success stories. It’s the most sought-after user-generated content that can encourage people to experience the same and, at the same time, build social proof of your authenticity and credibility.
Optimize for Mobile: Be More Customer-Friendly
Becoming mobile-friendly in all your video content can be the best feature to draw more followers and patronage.
Always consider that most people today watch videos on their phones, enlisting the benefits of convenience and efficiency. It’s, therefore, best that you make sure your video content is optimized for mobile viewing.
This means that you need to make videos that remain highly viewable on social media platforms like Instagram and TikTok, no matter your user’s device size or orientation.
Final Thoughts
Thanks to today’s AI prowess, video marketing is becoming more accessible for small and mid-sized enterprises like yours. You can produce high-quality and engaging video content without much discomfort to your budget and skills.
By incorporating these strategies into your videos, you build a more meaningful connection with your audiences for a long time.
