You’ve probably already heard of white label services. If not, here’s a small recap. White labelling refers to a business process where one company creates a product or service, which is then branded by another business to make the product or services to look like their own. They assist a company in expanding its portfolio and scale its business without any overhead costs. A comprehensive white-label service provider takes care of your business’ marketing, promotion, sales, logistics, stock management, distribution, and reporting, among others. It manages many verticals of your company seamlessly all under one roof.
Being an agency owner in today’s digital age, it is difficult to do everything. That is why White Label agencies exist-they help you fill in the gaps existing in your current product or service offerings.
So what are the most popular and profitable White Label Services for your B2B agency? Let’s find out!
1. Digital Advertising
Digital advertising is one of the most common forms of Whitelabel service out there. It is also often considered the top of the marketing stack, making it a crucial service to offer business clients. This service brings top-of-funnel traffic and attention to all the other marketing efforts carried out by the business. With more eyes on the company and their offerings—and the right looks with digital advertising’s advanced targeting tactics—your business clients can drive more sales and conversions than ever before.
To the end-user, it offers better visibility and better conversions.
2. Social Media Marketing
White-label social media marketing can take many forms. Some of the most common social media marketing services include content creation, post design and creation, business management, campaign design, and implementation services.
All of these solutions are re-brandable. They can be sold by resellers at their unique price to offer new social media solutions to their clients. Today no business can survive without investing in social media channels.
3. Mobile Apps
This white label service involves getting web or mobile applications developed and then reselling it to clients. Mobile apps are a great value-offer to add to your offerings, but building mobile apps requires high-quality custom development work.
Make sure you look for the following in your white label provider:
• 100% custom app development
• Detailed Progress reports with drafts
• Thorough QA testing
• Continued support once the app is live
4. Reputation Management
White-label reputation management solutions deal with maintaining a brand’s online reputation through reviews and ratings. Even though reputation management requires human elements, there are still some aspects of it which can be white-labelled, such as the software used to track and report what customers are saying about a brand online.
Such software can be a white-labelled software and customised for the use of a brand. Apart from that, services like review response and review generation can also be white labelled.
Business owners have realised the importance of an excellent online reputation. They are willing to grow and improve their reputation. Hence, this means happy customers and more money in your pocket if you can be the agency to provide it.
5. Website Solutions
White-label website solutions can be a website hosting reseller program, re-brandable web design services, or even resellable website add-on products which sellers can rebrand and sell at their price point to clients. The most common form of white-label websites is a design & development service provided by a third-party provider.
White label website solutions can also involve integrating additional functionalities to a website like appointment schedulers, eCommerce or digital downloads, live chat integrations, contact forms, and more.
6. Content Creation
Content is king! I’m sure you’ve heard that way too many times. But did you know only 33.9% of companies publish blog posts or articles, but almost every business would benefit from having a blog!
There is no substitute for good quality content. You can offer clients custom blog posts, and fill their social media calendars with posts from our white-label marketing services team! Content creation doesn’t have to be just a website copy. It can also contain blog posts, social media content, articles, press releases, infographic content, video scripts, and more.
Social Media Content– Engaging, timely and relevant content for your client’s social profiles on Facebook, Instagram, Twitter, G+ and more
Blog posts– High-quality blog posts for your client to strengthen their online presence.
7. Graphic Design
This niche includes web, graphic, infographic, business cards, brochures, social media post design, among other services. White-label graphic design is a service where a graphic design specialist/agency creates custom design work that you can rebrand and resell. From business card design to brochures and content design, to full corporate brand identity design, you can get it all under your belt with the help of white labelling.
Adding graphic design to your basket of offerings provides you with an opportunity to add a built-in upselling to many of your existing services.
8. Email Marketing
White-label email marketing is when an email marketing platform built by a white-label software development company is rebranded and resold by reseller companies to local businesses. You can customise the platform with your company brand and sell to your business clients as a place to manage their email marketing campaigns.
Email marketing is a time-tested tool that’s been around for quite some time and sees no signs of slowing down.
You should preferably look for an email marketing partner that delivers tailor-made email campaigns which are in-compliance with email spamming laws.
9. SEO
SEO is the order of the internet and an ongoing process. There cannot be a successful website without investing in SEO. Consequently, businesses are now highly focused on SEO and are willing to invest their time and resources in learning SEO.
Suppose your clients ask you to conduct SEO of their site besides the services you’re already providing. In that case, you can outsource the SEO services to a digital marketing agency that specialises in SEO. Once the SEO is at par, you can resell it to your customers in a customised manner.
SEO Whitelabel services are appealing because they can help your clients grow their revenue and improve their overall online visibility and presence.
Summing Up: Thank you, White Label.
In this article, we discussed nine white label services that you can add to your basket of offerings to help you scale your B2B agency as well as skyrocket your revenue. All these services run in-tandem with one another. Hiring a white label agency which works as true partners to your agency can make all the difference.
