When people think about online businesses, their minds often turn to eCommerce sites or app developers. However, many businesses that were around long before the internet can now be run solely online. Travel planning can happen entirely online, including flight bookings, hotel reservations, and tour creation, for example. So too can many forms of freelance work. You don’t need anything but a computer with an internet connection to write remotely or even to create music for B2B commercial purposes.
For your online business to thrive, the very first thing you need to take care of is your website. Without a good website, an online business is doomed to fail. And even if you have a good website, you need to optimize it to get the most out of it.
Think about an eCommerce site that has a confusing domain name or a domain name with Wix or WordPress in it. You’re not going to pay much attention to these businesses. This is also true for a website that takes forever to load or is constantly down. A good website needs to not only be attractive but to impress with its functionality. It also needs to bring in visitors with good SEO practice and useful resources.
The first decision you need to make is what hosting to use. This will impact everything from your website’s credibility to its support systems.
Two popular choices for hosting an online business are Magento and WordPress hosting. Which should you choose?
WordPress or Magento hosting?
WordPress is the most-used web design platform in the world. It’s free and easy-to-use software that can produce beautiful websites that are incredibly effective. You can add features that help with SEO, design, and more. For this reason, there are many hosting services that cater specifically to people using WordPress.
WordPress itself doesn’t have hosting except for its free blogging platform. However, this will not be enough for anyone with a serious business. Using hosting that is geared towards WordPress users is a great choice, and it will help you get the most from the platform.
Magento, on the other hand, is customer relationship management (CRM) software that is ideal for eCommerce businesses. Magento gives you all the tools to keep track of and take care of your customers, augmenting past business and finding new leads.
The best Magento hosting is adapted perfectly for eCommerce websites that use Magento as their CRM. It’s ideal that you use this type of hosting rather than more generic providers.
Your choice between WordPress or Magento hosting really has to do with what purpose your online business serves. Magento is perfect for eCommerce sites, while WordPress is excellent for just about anything else.
Finding the right hosting is only the first step towards setting up the ideal online business website. Choose the best hosting for your online business, and you’ll be perfectly placed to create a beautiful and effective website.