The McRae Agency, a leading full-service boutique public relations firm based in Scottsdale, Ariz., is celebrating 30 years of delivering strategic communications, media relations and brand-building expertise to clients across a wide range of industries.
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Since 1995, The McRae Agency has led hundreds of standout campaigns spanning technology, real estate, consumer products, and the arts. Known for its strategic creativity and measurable results, the firm has earned ongoing recognition, including being named “Scottsdale’s Favorite PR Firm” in 2024, “Best of Arizona Businesses” in 2019 and a repeat honoree on AZ Big Media’s prestigious list of “Top 10 Public Relations Firms.”
The agency has represented household names like Google and Red Bull, along with long-time client Solatube International, which has partnered with The McRae Agency since 1996. When Solatube was acquired by Kingspan Light + Air North America in 2021, the agency didn’t just maintain the relationship—it expanded it, taking on PR leadership for the parent company’s North American division. The firm has also supported respected local institutions such as the Phoenix Art Museum.
“Our longevity is rooted in performance and partnership,” said Beth McRae, founder and president of The McRae Agency. “Thirty years in business isn’t just a milestone, it’s a reflection of the trust we’ve built, the transformations we’ve supported and the stories that have shaped brands and connected with audiences. We’re honored to have played a role in so many meaningful journeys for our clients.”
By immersing itself in each brand’s unique voice, goals and audience, The McRae Agency delivers custom PR strategies that produce measurable results. The agency’s personalized service, combined with a data-informed approach and a keen understanding of today’s media landscape, has made it a trusted partner for companies seeking strategic storytelling and stronger market presence.
As it enters its fourth decade, The McRae Agency continues to help brands break through the noise, offering purpose-driven communications, creative execution and the clarity needed to stand out in a crowded marketplace.
