As you probably already know, digital marketing keeps evolving with time. Businesses are always looking for new ways to attract new clients and stay in front of their competitors. You can’t run a successful business without following the latest trends. That’s why you have to follow the latest trends and implement them into your own campaigns.
Sure, many trends from previous years are still active, but if you don’t use everything you can, you will quickly find yourself falling behind your competitors. So, if you don’t know what to do, keep reading, and we’ll tell you which trends to follow in 2020.
Shoppable Posts
Business owners worldwide have been trying to get their social network followers to make purchases in their online stores. They tried making all kinds of promotions and giveaways, but the results were just not good enough for most. Today, you can increase your sales directly on social media by making shoppable social media posts.
The practice was first implemented on Instagram last year, and it seems to have a positive effect, as more and more businesses jump on the train. So, instead of bringing shoppers to the product, the idea is to bring the product to the shoppers. You can link your online store directly to each post, and every time someone clicks on it, he is redirected to your website.
Micro-Influencers
Influencers can help you promote your service or product faster than you might think. Many huge companies use influencers to spread the word about their offer, making this “favor” quite expensive. In fact, most small and medium businesses can’t pay top influencers, so they quit before even trying.
Since you can’t compete with multinational corporations, you should stick to small and mid-sized influencers. They are also known as micro-influencers, and they are becoming a massive hit in 2020. Micro-influencers are not very expensive, and their fan base is just large enough to help you increase sales and grow brand identity with a new audience.
Direct Messaging
A private approach is one of the most effective ways of attracting new customers. That’s why businesses started using personalized DM messages recently, and the practice proved to be very useful. You must use everything you can to reach out to as many customers as possible. That includes sending DMs through Viber, Facebook Messenger, WhatsApp, Twitter, Instagram, etc.
The method allows you to directly contact people through media they already know and use every day. You can address their complaints, take orders, and just get to know your customers better. You must provide a username, or a handle, customers will recognize, and you can also give them exclusive deals or discounts.
Sentiment Analysis
We, as humans, are always trying to figure out what other people think. Sadly, even after thousands of years, most of us can’t understand what someone else thinks. That is quickly changing since the invention of machine learning. There’s a practice called social listening, and it’s able to make predictions based on user analysis.
Since most online posts and reviews are not clear and direct, finding out the truth isn’t all that easy. However, sentiment analysis allows you to re-check all customer reactions to get valuable insight. You’ll need a set of data-collecting tools that can extract information from your clients and give you an overview of what they think of your product or service. The collected data can then help you improve your offer, create better sales strategies, as well as marketing campaigns.
Vlogging
Since many platforms other than YouTube allow you to create and post video material, vlogging is definitely a trend you should consider. And by vlogging, we don’t mean explainer and tutorial videos. It has to be something direct and personal. Address the viewers directly and show them that you care about what they think.
You can live-stream special events with limited access. Show your users how you do business and have fun at festivals. Give your viewers exclusive behind the scenes content, and get creative! Start while the trend is still in motion, and your videos could become super popular next year.
“In today’s oversaturated world, people don’t have time, or the attention span, to read through long blocks of text. Instead, they prefer to watch videos in order to learn.
In fact, mobile video consumption continues to rise 100% year over year! So, if you’re not creating video content for your customers you’re limiting your ability to reach them.” – says Matt Bertram EWRdigital.com.
Programmatic Advertising
It would be best if you used everything you can to get that competitive edge. That includes machine-learning and AI that can help you optimize your campaigns. All kinds of software can help you figure out where to place ads, track your conversion rates, and find the right target audience. Instead of doing all that manually, you can get software that will speed up the process and give you better results.
Stay in Tune with the Latest Trends
The world of digital marketing is an unforgiving place, and only those with the best “weapons” can survive. That’s why you must stay in tune with the latest marketing trends if you want to be in the winning team. Implement what you’ve learned into your offer and make sure that your business stays successful in the future.
