Using a podcast to help your business grow
When you are looking at business growth, there are lots of avenues and routes that you may want to take. However, not all routes will work as effectively or efficiently for your business as you first anticipate. However, one route you must take that will help your business grow, is the podcast route. A podcast can reach new audiences, help you increase sales, and help you get noticed. To ensure that your new podcast is successful you need to plan and prepare what you will do. When you have a plan for your growth and for your podcast, you can ensure that you have a solid route to follow.
Establish What New Growth You Would Like to Achieve
So, firstly you need to establish what you want to get out of your podcast. You are going to use it towards growth, but what specifically do you want to achieve? For instance, do you want to increase the number of younger customers you have? What do you want to get out of each episode you produce? If you go into podcasting without knowing what you want to achieve and need to achieve, then you may struggle to build up a regular following and subscriber list.
Reaching and Appealing to New Customers
A podcast can help you reach new customers, if you know where they are and who you want to reach. New customers can traditionally be expensive to reach; however, with the power of a podcast you can reach new customers and new audiences affordably, and quickly. To appeal to new customers and existing customers alike, you have to think about what your podcast will offer. All listeners have to be engaged and they have to be interested in what you are speaking about and discussing.
Considerations You Should Take into Account
You do not want to rush the production of your podcast because you often only get one chance to impress listeners. Plan out each podcast that you record and ensure that it is the best that it can be. Take into account the podcast recording software you use, because the sound quality is important. Also, think about where you will record your podcasts from. For example, a quiet space that is free from distractions, and interruptions are preferable over a lousy, communal space.
Base and Structure of Your Podcast
For each podcast that you produce, you want to ensure that you have a structure and base for the whole recording. If there is no structure to your recording then you may struggle to say what you want to, and you will definitely struggle to keep the listeners’ attention. Listeners want clarity and consistency, and without a structure to work towards you cannot ensure that you can provide this.
The Frequency of Podcasts
How many podcasts do you want to create, record and offer to your listeners? Do you want to inform new customers about what you do, and offer perhaps a series of 3 recordings? Or would you like to release a new podcast every other week, keeping people informed about what you are doing and where your business is currently going? When you know what you want to achieve out of your podcast, you will then know what frequency you should be working towards.