WebPT celebrates 10 years by launching new platform

WebPT, the leading rehab therapy software platform, marks its 10-year anniversary with the launch of WebPT Reach, a new patient relationship management (PRM) software that enables physical therapy facilities of all sizes to consistently engage with patients throughout treatment, thus improving retention, clinical outcomes, and revenue. This capstone on WebPT’s decade-long track record of innovation aligns with the company’s mission to positively impact all healthcare stakeholders, including both providers and patients.

In 2008, WebPT launched with 12 beta users at the American Physical Therapy Association’s largest annual conference, the Combined Sections Meeting (CSM). Today, WebPT — which now serves more than 30 percent of the outpatient therapy market — celebrates its 10-year anniversary in conjunction with the launch of Reach at this same conference.

“When we launched at CSM 10 years ago, we became the first cloud-based EMR built specifically for rehab therapists,” said Dr. Heidi Jannenga, PT, DPT, ATC/L, president and co-founder of WebPT. “Now, the industry is flooded with software solutions; I’m proud that WebPT helped technologists turn their eyes to this industry in the name of solving problems specific to rehab. I know, for WebPT, this competition has kept us forever focused on delivering innovative solutions, like Reach, that not only meet, but also exceed the expectations of our more than 75,000 customers.”

Also created specifically for physical therapy providers, WebPT Reach features three product tiers, making it accessible to organizations of all sizes. The software provides tools that allow therapy practices to automate and accelerate patient outreach and reactivation, thus increasing total patient visits, streamlining the process of generating online reviews and amplifying word-of-mouth marketing efforts. With the use of WebPT Reach, therapy professionals can decrease early patient dropout by up to 20 percent and increase referrals by more than 5 percent.

“What started as a company-wide mission to bring the best technology to rehab therapists has evolved into a mission to bring the best health care to patients,” said Nancy Ham, WebPT CEO. “And with patient engagement, performance metrics and outcomes reporting becoming increasingly integral to the value-based care equation, providers need better systems for managing it all. Our mission is to provide rehab therapy facilities of all sizes –– from sole proprietors to enterprise-level organizations –– the tools they need to not only survive, but also thrive in the ever-changing modern healthcare climate.”

The launch of WebPT Reach comes on the heels of a series of major milestones for WebPT, including:

• The completion of software integrations with several key hospital-based electronic health record systems, like Cerner, Epic, MEDITECH, MEDHOST and athenahealth;

•  Enhancements to its patient outcomes tracking tool;

• The introduction of a new analytics product that enables rehab therapy providers to better manage the business side of their practices;

• The acquisition of patient engagement platform Strive Labs;

• The launch of a best-in-class home exercise program and patient-facing mobile app; and

• The recently announced acquisition of BMS Practice Solutions, which provides more robust revenue cycle management capabilities to large rehab therapy organizations.

Over its 10-year history, WebPT has expanded from two to 500 employees while maintaining a 99% customer retention rate, the highest Net Promoter Score (NPS) in the industry and consistent year-over-year revenue growth as evidenced by its five-time placement on the Inc. 5000 list. The company has also made several key strategic hires, including veteran healthcare tech executive Nancy Ham as CEO, Rick Pharr as VP of operations, Adam Ross as VP of sales and Russell Olsen as VP of innovation and product management. Furthermore, WebPT and its leadership have been recognized with 16 awards and accolades over the past year, including Deloitte Technology’s Fast 500, the Better Business Bureau’s Torch Award for Ethics, the Red Herring Top 100 and the prestigious Inc. 5000 honor roll.  

To learn more about WebPT Reach, visit get.webpt.com/reach.