All Marketing Articles

• Why 12-month marketing strategies no longer cut it - Read Article

  Why 12-month marketing strategies no longer cut it

  2026-01-09T14:45:00-07:00

  Once upon a time, a 12-month marketing plan felt like the gold standard. It gave brands a sense of structure and predictability. Your team set the goals, approved the budget,…

  
• 10 New Year’s resolutions to improve marketing and public relations efforts - Read Article

  10 New Year’s resolutions to improve marketing and public relations efforts

  2026-01-09T09:25:00-07:00

  Did you get maximum utility out of your marketing and public relations efforts in 2025? Maybe you don’t know how to answer that question.  “New Year’s is the perfect time…

  
• How to utilize philanthropic efforts to boost your bottom line - Read Article

  How to utilize philanthropic efforts to boost your bottom line

  2025-12-21T13:15:00-07:00

  Sandra Torre, one of Az Business magazine’s Most Influential Women of 2025, knows firsthand how philanthropic efforts can boost a business’ bottom line. “Businesses can turn philanthropy into a growth…

  
• 6 ways to build practical skills for effective marketing campaigns - Read Article

  6 ways to build practical skills for effective marketing campaigns

  2025-12-12T06:00:00-07:00

  Marketing moves fast. New tools, new data, new channels. What doesn’t change is the need for practical skills you can use on day one. The best marketers learn by doing,…

  
• Aker Ink launches AI visibility service  - Read Article

  Aker Ink launches AI visibility service 

  2025-12-07T18:50:00-07:00

  Aker Ink PR & Marketing, a full-service agency helping businesses increase awareness, thought leadership and leads, has launched a new service to help organizations strengthen their visibility across artificial intelligence…

  
• The James Agency evolves toward marketing consultancy model - Read Article

  The James Agency evolves toward marketing consultancy model

  2025-11-09T05:20:23-07:00

  The James Agency (TJA), Scottsdale’s award-winning integrated marketing firm, announced a strategic shift in its business model to become a marketing consultancy built for the modern era. The evolution reflects TJA’s…

  
• Marketing for comfort — it’s tougher than you think - Read Article

  Marketing for comfort — it’s tougher than you think

  2025-10-31T13:30:00-07:00

  When you think of comfort, calm and relaxation, is marketing the thing that comes to mind first? You might fall asleep to relaxing piano tones, whale noises, or long-form meditation…

  
• Evolve PR & Marketing named agency of the year at 2025 Copper Anvil Awards - Read Article

  Evolve PR & Marketing named agency of the year at 2025 Copper Anvil Awards

  2025-10-27T09:00:00-07:00

  Evolve PR & Marketing, Arizona’s largest public relations agency, was honored at the 2025 Copper Anvil Awards presented by PRSA Phoenix. The firm received Agency of the Year and an Award of Merit…

  
• What makes leading marketing agencies stand out? - Read Article

  What makes leading marketing agencies stand out?

  2025-10-26T06:05:00-07:00

  Ever wonder why some marketing agencies just seem to have that “it” factor? In a world overflowing with competition, the best agencies don’t just rely on flashy campaigns, they build…

  
• How to create a successful influencer marketing campaign - Read Article

  How to create a successful influencer marketing campaign

  2025-10-23T08:10:00-07:00

  Here’s something wild: 86% of people buy products because an influencer told them to. At least once a year. That’s not a small number. But I’ve watched brands throw $20,000…

  
• How to make your company’s news more newsworthy - Read Article

  How to make your company’s news more newsworthy

  2025-10-14T13:30:00-07:00

  Here’s the cold, hard truth: Not every piece of company news is “PR worthy.” Your office renovation, that charity golf foursome you sponsored or the new limited-time coupon code might…

  
• Using psychographics to power hyper-personalized marketing campaigns in 2025 - Read Article

  Using psychographics to power hyper-personalized marketing campaigns in 2025

  2025-10-01T12:00:00-07:00

  In a crowded digital marketplace, brands can no longer rely on demographics alone to understand their customers. Age, gender, and income provide a surface-level picture, but they don’t explain why…