All Marketing Articles

• Using psychographics to power hyper-personalized marketing campaigns in 2025 - Read Article

  Using psychographics to power hyper-personalized marketing campaigns in 2025

  2025-10-01T12:00:00-07:00

  In a crowded digital marketplace, brands can no longer rely on demographics alone to understand their customers. Age, gender, and income provide a surface-level picture, but they don’t explain why…

  
• The hidden costs of influencer marketing nobody talks about - Read Article

  The hidden costs of influencer marketing nobody talks about

  2025-09-30T07:55:00-07:00

  Influencer marketing has become a go-to strategy for brands aiming to connect with audiences in an authentic, engaging way. By partnering with creators who have built trust with their followers,…

  
• Why on-page optimization is the foundation of online success - Read Article

  Why on-page optimization is the foundation of online success

  2025-09-26T07:00:00-07:00

  In the era of rapid digital advancements, having a robust online presence is a must for businesses of all scales. On-page optimization is one of the best ways to do this. If…

  
• 5 marketing methods to grow your business - Read Article

  5 marketing methods to grow your business

  2025-09-23T08:50:00-07:00

  With so many small businesses competing for customer attention, marketing can be the best way for you to grow your business and see success. With so many varying marketing methods,…

  
• Organic vs. paid keywords: How to stop guessing, start converting - Read Article

  Organic vs. paid keywords: How to stop guessing, start converting

  2025-09-08T14:20:00-07:00

  Tired of throwing money at keywords and hoping something sticks? It’s time to ditch the guesswork and learn how organic and paid keywords can finally work together to drive results…

  
• Why companies are investing in design-driven marketing - Read Article

  Why companies are investing in design-driven marketing

  2025-09-04T05:00:00-07:00

  Marketing is no longer just about sending out the right message; it’s about creating an experience. Consumers expect more than simple visuals or catchy taglines. They want brands to feel…

  
• Commit Agency acquires San Francisco’s Gumas Advertising - Read Article

  Commit Agency acquires San Francisco’s Gumas Advertising

  2025-09-03T13:35:00-07:00

  Chandler-based Commit Agency today announced the acquisition of San Francisco’s Gumas Advertising, the originator of Challenger Brand Marketing®. This bold move expands Commit’s national footprint, strengthens its leadership team and solidifies its position…

  
• Top growth marketing tactics brands are using to improve organic visibility in 2025 - Read Article

  Top growth marketing tactics brands are using to improve organic visibility in 2025

  2025-08-26T05:55:00-07:00

  Organic visibility didn’t disappear in 2025—it splintered. As Google’s AI Overviews (AIO) and AI Mode reshape the results page, brands are adapting to win impressions, brand recall, and qualified clicks…

  
• 15 ways women can strengthen personal brand to boost opportunities - Read Article

  15 ways women can strengthen personal brand to boost opportunities

  2025-08-15T06:35:00-07:00

  Building a strong personal brand empowers women business leaders to stand out, showcase their unique value and build credibility. It enhances visibility, fosters trust and ensures they’re top-of-mind when opportunities…

  
• What ChatGPT can’t do: The human connection behind high-performing influencer campaigns - Read Article

  What ChatGPT can’t do: The human connection behind high-performing influencer campaigns

  2025-08-12T10:10:00-07:00

  Every business thrives on efficiency, especially in the era of AI with tools like ChatGPT that can create multiple efficiencies. It can help you write outreach emails, whip up hashtags…

  
• Why Post Savage is the all-in-one marketing solution small businesses have been searching for - Read Article

  Why Post Savage is the all-in-one marketing solution small businesses have been searching for

  2025-08-11T13:55:00-07:00

  For many small and mid-sized business owners, digital marketing is a constant source of stress. Between managing operations, serving customers, and handling day-to-day tasks, finding the time — and expertise…

  
• Your brand doesn’t need to please everyone. (Here’s what to do instead) - Read Article

  Your brand doesn’t need to please everyone. (Here’s what to do instead)

  2025-08-03T11:00:00-07:00

  With over 250 menu items, the Cheesecake Factory is a masterclass in offering something for everyone, yet few diners can explain what it truly specializes in. For entrepreneur, brand strategist,…