All Marketing Articles

• E Squared Marketing acquires C2 Group - Read Article

  E Squared Marketing acquires C2 Group

  2026-02-14T14:50:21-07:00

  E Squared Marketing, a Scottsdale-based full service marketing agency, announced today that it is acquiring C2 Group, bringing together two agencies whose frequency converging paths and are now officially uniting…

  
• The 8 weirdest businesses in the world - Read Article

  The 8 weirdest businesses in the world

  2026-02-14T14:10:00-07:00

  As entrepreneurs and buyers look beyond traditional cafés, retail and service models, a growing number of unconventional businesses around the world are thriving, not because they are novel, but because…

  
• Here’s how pre-Super Bowl marketing is already making waves - Read Article

  Here’s how pre-Super Bowl marketing is already making waves

  2026-02-04T13:20:00-07:00

  Here’s the thing about Super Bowl advertising and marketing: if you’re waiting until game day to launch your campaign, you’ve already lost. The biggest brands aren’t just buying 30-second spots…

  
• Why 12-month marketing strategies no longer cut it - Read Article

  Why 12-month marketing strategies no longer cut it

  2026-02-04T13:15:00-07:00

  Once upon a time, a 12-month marketing plan felt like the gold standard. It gave brands a sense of structure and predictability. Your team set the goals, approved the budget,…

  
• 10 New Year’s resolutions to improve marketing and public relations efforts - Read Article

  10 New Year’s resolutions to improve marketing and public relations efforts

  2026-01-24T11:25:00-07:00

  Did you get maximum utility out of your marketing and public relations efforts in 2025? Maybe you don’t know how to answer that question.  “New Year’s is the perfect time…

  
• SEO optimization company in KSA and why on-page SEO is the core of every successful strategy - Read Article

  SEO optimization company in KSA and why on-page SEO is the core of every successful strategy

  2025-12-26T14:00:00-07:00

  As Saudi businesses strengthen their digital presence, many turn to a trusted SEO optimization company in KSA to fine-tune their visibility and ensure Google understands—and rewards—their websites. An essential part…

  
• How to utilize philanthropic efforts to boost your bottom line - Read Article

  How to utilize philanthropic efforts to boost your bottom line

  2025-12-21T13:15:00-07:00

  Sandra Torre, one of Az Business magazine’s Most Influential Women of 2025, knows firsthand how philanthropic efforts can boost a business’ bottom line. “Businesses can turn philanthropy into a growth…

  
• 6 ways to build practical skills for effective marketing campaigns - Read Article

  6 ways to build practical skills for effective marketing campaigns

  2025-12-12T06:00:00-07:00

  Marketing moves fast. New tools, new data, new channels. What doesn’t change is the need for practical skills you can use on day one. The best marketers learn by doing,…

  
• Aker Ink launches AI visibility service  - Read Article

  Aker Ink launches AI visibility service 

  2025-12-07T18:50:00-07:00

  Aker Ink PR & Marketing, a full-service agency helping businesses increase awareness, thought leadership and leads, has launched a new service to help organizations strengthen their visibility across artificial intelligence…

  
• The James Agency evolves toward marketing consultancy model - Read Article

  The James Agency evolves toward marketing consultancy model

  2025-11-09T05:20:23-07:00

  The James Agency (TJA), Scottsdale’s award-winning integrated marketing firm, announced a strategic shift in its business model to become a marketing consultancy built for the modern era. The evolution reflects TJA’s…

  
• Marketing for comfort — it’s tougher than you think - Read Article

  Marketing for comfort — it’s tougher than you think

  2025-10-31T13:30:00-07:00

  When you think of comfort, calm and relaxation, is marketing the thing that comes to mind first? You might fall asleep to relaxing piano tones, whale noises, or long-form meditation…

  
• Evolve PR & Marketing named agency of the year at 2025 Copper Anvil Awards - Read Article

  Evolve PR & Marketing named agency of the year at 2025 Copper Anvil Awards

  2025-10-27T09:00:00-07:00

  Evolve PR & Marketing, Arizona’s largest public relations agency, was honored at the 2025 Copper Anvil Awards presented by PRSA Phoenix. The firm received Agency of the Year and an Award of Merit…