• UA branding expert says NFL image will recover - Read Article

    UA branding expert says NFL image will recover

    2015-02-02T08:50:12-07:00

    A bad-news NFL season that began with a shocking elevator video and is ending with “Deflategate” might make you wonder if the league is the damage-control center of the universe.…

  • FirstBank tackles ‘Deflate-Gate’ with billboard - Read Article

    FirstBank tackles ‘Deflate-Gate’ with billboard

    2015-01-27T12:41:25-07:00

    A local bank is using a little humor around a recent incident to promote their expanding home loan business in Arizona. Yesterday, FirstBank, which operates 15 branches in the Glendale/Phoenix/Scottsdale…

  • All In hosts 3 days of Super Bowl parties - Read Article

    All In hosts 3 days of Super Bowl parties

    2015-01-27T08:50:30-07:00

    The poker, fantasy sports and eSports experts at ALL IN Magazine are hosting three unique parties throughout Super Bowl weekend at one of the most elite private estates in Paradise…

  • Multicultural marketing plan can boost bottom line - Read Article

    Multicultural marketing plan can boost bottom line

    2015-01-12T09:55:56-07:00

    Mark Suarez spent a decade doing marketing work for companies like McDonald’s, AAA. Rubio’s Fresh Mexican Grill and the Arizona Office of Tourism. While the 35-year-old worked on both general…

  • Magellan receives 16 marketing, communications awards - Read Article

    Magellan receives 16 marketing, communications awards

    2014-12-10T09:50:29-07:00

    Magellan Health, Inc. announced that it has received 16 awards from the Association of Marketing and Communication Professionals (AMCP), Web Marketing Association, Health Information Resource Center (HIRC), and American Graphic…

  • GoDaddy casts cute puppy for new Super Bowl ad - Read Article

    GoDaddy casts cute puppy for new Super Bowl ad

    2014-12-09T09:07:42-07:00

    GoDaddy, the world’s largest technology provider dedicated to small businesses, has signed its four-legged Super Bowl star for this week’s commercial shoot with Danica Patrick. He’s cute and cuddly. He’s…

  • Excellence Headquarters promotes Vasconcellos - Read Article

    Excellence Headquarters promotes Vasconcellos

    2014-12-08T11:44:08-07:00

    Excellence Headquarters, the management company for The CORE Institute, announced the promotion of Allison Vasconcellos to Vice President of Marketing, Branding and Communications. “Allison’s talent and leadership contributions to The…

  • 5 tips for building a brand in 2015 - Read Article

    5 tips for building a brand in 2015

    2014-11-19T14:50:58-07:00

    For the past seventy years, business branding has been largely guided by principles developed in the 1950s and 1960s, when there were only three television networks, messaging through advertising was…

  • Fingerpaint acquires Valley’s Olson Communications - Read Article

    Fingerpaint acquires Valley’s Olson Communications

    2014-11-18T08:54:38-07:00

    Fingerpaint, a strategic marketing agency headquartered in Saratoga Springs, today announced the acquisition of Phoenix-based Olson Communications, a 13-year-old firm known for its work in the film, entertainment, real estate…

  • 5 Ways to Ensure Your Marketing Video Will Suck - Read Article

    5 Ways to Ensure Your Marketing Video Will Suck

    2014-11-11T13:53:36-07:00

    Online video marketing has become a staple, with 81 percent of companies producing video content for their websites and 69 percent producing it for social media, according to the 2014…

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