• Scottsdale-based China Mist refreshes branding - Read Article

    Scottsdale-based China Mist refreshes branding

    2015-05-08T13:50:27-07:00

    Arizona-based China Mist Iced Tea, supplier of premium iced tea for the hotel, restaurant and foodservice industry, has rebranded to create a fun, playful image that will appeal to millennials…

  • Lavidge adds several new clients to roster - Read Article

    Lavidge adds several new clients to roster

    2015-05-05T10:50:51-07:00

    Lavidge, a full-service advertising, public relations, communications, consulting and interactive marketing agency, added several new clients to its roster. Lavidge has partnered with East Valley Partnership, a coalition of civic,…

  • Lead generation is the new frontier in advertising - Read Article

    Lead generation is the new frontier in advertising

    2015-04-20T13:50:41-07:00

    “Today’s buyer is 75-90 percent of the way through their purchase journey before they reach out to the vendor,” according to Lorie Wizdo of Forrester Research. Technology has seriously changed…

  • Lavidge expands staff to support growing client base - Read Article

    Lavidge expands staff to support growing client base

    2015-04-08T08:50:01-07:00

    LAVIDGE, a full-service advertising, public relations, communications, consulting and interactive marketing agency, announced several new hires to manage its growing client base. LAVIDGE’s be creative, work smart, have fun mantra…

  • Vertical Measures earns interactive marketing honors - Read Article

    Vertical Measures earns interactive marketing honors

    2015-04-03T10:50:23-07:00

    Phoenix-based Internet marketing agency Vertical Measures has been awarded two TIM digital marketing awards by AZIMA, the Arizona Interactive Marketing Association. The awards were held on Thursday, March 26th at the Phoenix…

  • SocialWhirled contest promotes brands creativity - Read Article

    SocialWhirled contest promotes brands creativity

    2015-04-02T13:50:55-07:00

    SocialWhirled, the leading digital campaign publishing platform, launched its first in a series of contests to build a royalty-driven designer ecosystem. The series encourages visionary designers to showcase their talents…

  • TankGirl Marketing hires Nicole Rodriguez - Read Article

    TankGirl Marketing hires Nicole Rodriguez

    2015-03-29T09:50:16-07:00

    TankGirl Marketing has welcomed to the team, Nicole Rodriguez. Nicole brings 10 years of experience providing graphic design, branding, and business development services to a wide variety of clients. An…

  • Discount Tire earns Brand of the Year Award - Read Article

    Discount Tire earns Brand of the Year Award

    2015-03-26T12:50:05-07:00

    Discount Tire, the world’s largest tire and wheel retailer, today announced that the company has earned the 2015 Harris Poll EquiTrend® Auto Service Center Brand of the Year award for the…

  • Cramer-Krasselt earns top honors at Addy Awards - Read Article

    Cramer-Krasselt earns top honors at Addy Awards

    2015-03-24T09:15:44-07:00

    It was one for the record books last Saturday, as Cramer-Krasselt swept four of the top five honors at the Phoenix Advertising Awards, the industry’s version of the Oscars. Among…

  • AZ Big Media starts social media merger - Read Article

    AZ Big Media starts social media merger

    2015-03-10T08:50:58-07:00

    AZ Big Media is merging all of its social media accounts into one account for each social media platform to keep its readers better informed of the latest and most important business, real…

  • Carrie Martz retiring from advertising - Read Article

    Carrie Martz retiring from advertising

    2015-03-03T12:20:16-07:00

    Carrie Martz, President and CEO of Martz Parsons, announced she has decided to retire from the ad agency world. After a successful 35-year career, Martz says it’s time for her to…

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