There’s a lot of talk these days about companies becoming “customer-centric.” It means putting customers at the center of the business. The idea is to build positive consumer experience both…
The new year is bringing a new home to an internet marketing company that is the newest tenant at SkySong, The ASU Scottsdale Innovation Center. Baltimore-based internet marketing agency DoublePositive is relocating to SkySong 1…
Argh! You’ve got a next-day deadline, and your client expects a big idea that will move the needle this quarter! The pressure is on to deliver a creative campaign idea,…
The Arizona Chapter of the Hospitality Sales & Marketing Association International (HSMAI) announced the winners of this year’s 2017 HSMAI Arizona Chapter Awards of Excellence. The winners were recently revealed…
Imagine watching a NASCAR race from a comfortable couch above Turn One. Or, with drink in hand and perched high above the tee box, observing a top PGA Tour pro…
It’s a Saturday evening at Gila River Arena in Glendale and the Arizona Coyotes are hosting the Winnipeg Jets. A few minutes into the opening period, fans continue to find…
LAVIDGE is putting their money where their mouth is for this year’s holiday gift giving program. The Phoenix-based unified marketing agency has partnered with four top local bakeries to donate…
Business is a dynamic field characterized by constant changes. To stay relevant, it’s important to keep up with advances in your industry by adjusting for new technology, accommodating fickle customers,…
We’ve got less than a month to go in 2017. As everyone frantically settles into the holiday season, there is one thing on every business owner’s mind and that is…
HMA Public Relations, a founding member of the Public Relations Global Network (PRGN), one of the largest international networks of independent public relations agencies, announced today the results of a…
Competitors working together? That’s not a typical business practice, but representatives from five Scottsdale furniture consignment shops said their collaboration has helped boost the local industry. Darlene Richert, president and…
This time of year, there are holiday marketing campaigns everywhere. Whether the campaigns are small and involve dressing up a company’s logo, or campaigns that manage to go viral, many…
