• Multicultural marketing plan can boost bottom line - Read Article

    Multicultural marketing plan can boost bottom line

    2015-01-12T09:55:56-07:00

    Mark Suarez spent a decade doing marketing work for companies like McDonald’s, AAA. Rubio’s Fresh Mexican Grill and the Arizona Office of Tourism. While the 35-year-old worked on both general…

  • Magellan receives 16 marketing, communications awards - Read Article

    Magellan receives 16 marketing, communications awards

    2014-12-10T09:50:29-07:00

    Magellan Health, Inc. announced that it has received 16 awards from the Association of Marketing and Communication Professionals (AMCP), Web Marketing Association, Health Information Resource Center (HIRC), and American Graphic…

  • GoDaddy casts cute puppy for new Super Bowl ad - Read Article

    GoDaddy casts cute puppy for new Super Bowl ad

    2014-12-09T09:07:42-07:00

    GoDaddy, the world’s largest technology provider dedicated to small businesses, has signed its four-legged Super Bowl star for this week’s commercial shoot with Danica Patrick. He’s cute and cuddly. He’s…

  • Excellence Headquarters promotes Vasconcellos - Read Article

    Excellence Headquarters promotes Vasconcellos

    2014-12-08T11:44:08-07:00

    Excellence Headquarters, the management company for The CORE Institute, announced the promotion of Allison Vasconcellos to Vice President of Marketing, Branding and Communications. “Allison’s talent and leadership contributions to The…

  • 5 tips for building a brand in 2015 - Read Article

    5 tips for building a brand in 2015

    2014-11-19T14:50:58-07:00

    For the past seventy years, business branding has been largely guided by principles developed in the 1950s and 1960s, when there were only three television networks, messaging through advertising was…

  • Fingerpaint acquires Valley’s Olson Communications - Read Article

    Fingerpaint acquires Valley’s Olson Communications

    2014-11-18T08:54:38-07:00

    Fingerpaint, a strategic marketing agency headquartered in Saratoga Springs, today announced the acquisition of Phoenix-based Olson Communications, a 13-year-old firm known for its work in the film, entertainment, real estate…

  • 5 Ways to Ensure Your Marketing Video Will Suck - Read Article

    5 Ways to Ensure Your Marketing Video Will Suck

    2014-11-11T13:53:36-07:00

    Online video marketing has become a staple, with 81 percent of companies producing video content for their websites and 69 percent producing it for social media, according to the 2014…

  • Arizona Lottery Unveils New Logo - Read Article

    Arizona Lottery Unveils New Logo

    2014-10-31T13:00:13-07:00

    The Arizona Lottery announced today a new logo, refreshing the 33-year-old brand with a redesigned logo and new look aimed to excite players now and in the future. The new…

  • Super Bowl Committee aims to reach Hispanics - Read Article

    Super Bowl Committee aims to reach Hispanics

    2014-10-29T05:54:05-07:00

    Urias Communications, a full service multicultural advertising and public relations agency was named Hispanic agency of record for the Arizona Super Bowl Host Committee. Urias Communications will be responsible for…

  • 4 Emerging Trends in Social Media Marketing - Read Article

    4 Emerging Trends in Social Media Marketing

    2014-10-08T11:05:11-07:00

    When Beyoncé released her self-titled album late last year, she didn’t go through any of the traditional promotional means, which she called boring. Instead, she simply posted a video featuring…

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