Guy Fieri, America’s favorite food personality and restaurateur, is bringing Flavortown to Phoenix in partnership with Medium Rare. Guy Fieri’s Flavortown Tailgate presented by Cash App, will pop-up stadium side on gameday, hosting the largest culinary event in town leading up to the championship kick-off. Part food festival, part music festival, Guy’s personally curated event will feature Diners, Drive-Ins, and Dives restaurant pop ups, a Taste of Phoenix, tons of bars, a lot of tailgate fun, plus superstar musical performances from DIPLO & LOCASH. Best of all the event is free courtesy of TickPick and family friendly. Guy will welcome the city of Phoenix and traveling football fans alike to join him right outside the Big Game on Sunday, February 12th from 11:30AM – 4:30PM for the tastiest event of the weekend. Registration for free General Admission Tickets powered by TickPick is now open, VIP Tickets & WYNN VIP Tables offer fans an elevated Flavortown experience and can be purchased now: An exclusive offering across the entire festival, Cash App card holders will receive 25% off their food and beverage purchases at all Tailgate locations when using their Cash App Card at checkout.

LEARN MORE: 10 cannot-miss Super Bowl week parties in Arizona

Guy Fieri’s Flavortown Tailgate is poised to be one the world’s leading culinary experiences popping up each year at Big Game Weekend. This year the event will take place at an unprecedented festival location directly adjacent to State Farm Stadium (9191 Cardinals Way). Expecting up to 10,000 guests, Guy’s culinary offering will include 10+ Diners, Drive-Ins, and Dives restaurant pop ups, exclusive Guy Fieri curated concepts, A Taste of Phoenix highlighting local restaurants, The Sprouts Butcher Shop, Guy’s Trashcan Nachos presented by Cash App, and so much more. To view the entire culinary lineup, please visit

“We’re takin’ you on a road rockin’ trip down to Flavortown for my first ever live event experience – Guy Fieri’s Flavortown Tailgate Presented by Cash App. Part music festival, part food festival, I’m bringing together 10,000 fans rocking out to great music and enjoying some of the best game day eats you can ever imagine. Join me on the biggest day of the year for sports and for grubbin’!” -GUY FIERI  

Guy Fieri’s Flavortown VIP Clubhouse is the ultimate way for fans to enjoy Flavortown – VIP tickets offer free food & beverage curated by Guy, front row views of the mainstage, and more! In addition, Guy is teaming up with Wynn Nightlife to bring the ultimate Las Vegas style VIP experience to Guy’s Flavortown Tailgate! The Wynn VIP Table Deck will offer bottle service tables with the very best views of the mainstage, Guy’s banging food delivered directly to your table, and A+ hospitality! This year, fans can also purchase access to the TickPick VIP Lounge within the VIP Mezzanine. The TickPick VIP Lounge will offer shared table tickets with bottle service, an expedited entrance, TickPick swag and more.

With musical performances powered by Stagecoach, California’s Country Music Festival will curate the mainstage sounds featuring a special country set from Thomas Wesley presents: Diplo & LOCASH! Born Thomas Wesley Pentz, Diplo is one of the most dynamic forces in music today. He is legend on his own; a member of the now iconic Major Lazer, which most recently released Music Is The Weapon, their first album in five years; one third of LSD, the psychedelic supergroup with Sia and Labrinth whose debut album has been streamed over three billion times; and half of Silk City with Mark Ronson, whose Platinum-certified “Electricity” with Dua Lipa topped charts worldwide and won a Grammy Award for Best Dance Recording. The ten-time Grammy-nominated artist has worked closely with artists including Beyoncé, The Weeknd, Madonna and Bad Bunny; continues to helm his own long-running label Mad Decent and tours the world over. In 2020, Diplo debuted his first country album, Thomas Wesley Chapter 1: Snake Oil — now certified Gold — and performed at Stagecoach. Joining Diplo is country music’s iconic duo LOCASH. Formerly known as LoCash Cowboys, LOCASH is an American country music duo consisting of vocalists Chris Lucas and Preston Brust. The duo has released 3 studio albums, charted 3 songs on the Billboard Hot Country Songs and 13 songs on the Country Airplay chart. The two time CMT Music Award winners have continued to make history as a vocal duo with hits including “I Love This Life” and “One Big Country Song.”

Cash App is proud to present the first ever rendition of the Guy Fieri Flavortown Tailgate. As a brand dedicated to encouraging consumers to do more with their money, Cash App will continue to give back to its users at the Tailgate. Cash App Card holders will receive 25% off their food and beverage purchases at all Tailgate locations when using their Cash App Card at checkout. Furthermore, Tailgate fans that have used their Cash App Card at the tailgate will be able to redeem a free order of Guy’s Trashcan Nachos presented by Cash App by simply showing their receipt. Adjacent to the Guy’s Trashcan Nacho stand, Cash App will incorporate an oversized activation offering attendees comfortable seating, game day face paint to help cheer on their favorite team, and complementary must-haves like sunscreen, koozies and more.  

Sprouts Farmers Market, Phoenix’s famed healthy grocer, is scoring a touchdown with their very own on-site Sprouts Butcher Shop. Featuring 100% Grass-fed Angus Steaks, pasture-raised in the U.S., this onsite butcher shop will satisfy the hunger of meat lovers everywhere. With a local southwest curated menu, fans will be able to stop by the Sprouts Butcher Shop to sample some of Sprouts’ delectable bites that include 100% grass-fed angus beef in Carne Asada tacos with Sprouts creamy smoked serrano taco sauce. For fans in the Phoenix area, stop by Sprouts today for the chance to win guaranteed tickets to the Tailgate AND a meet and greet with the mayor of Flavortown himself. Visit to learn more.

It’s Tax Season! H&R Block, the company that is redefining the tax preparation industry is enabling Guy’s Flavortown Tailgate fans to celebrate the tax season all Big Game weekend long. At the Tailgate, H&R Block invites guests to participate in the H&R Block Football Toss featuring custom giveaways and more, where fans can test their football skills – right next to the Big Game stadium! Starting today, H&R Block, football, and food fans everywhere can apply for the chance to win airfare for two and VIP access to Guy’s Flavortown Tailgate to meet Guy Fieri, pick up signed swag, and taste the greatest tailgate treats of all time. To learn more visit

For those looking for a boost of Essential Energy during Big Game Weekend, CELSIUS’ premium, better-for-you energy drink will be on-hand. As the official energy drink of Guy’s Flavortown Tailgate, CELSIUS will be integrated across the entire event for all guests to enjoy. CELSIUS will also produce a football-themed lounge featuring their all new Lemon Lime flavor, seating, photo moments, and more. 

Milkshakes and Baileys, the perfect game day mix. Baileys Original Irish Cream, is adding a sweet boozy twist to Guy’s Flavortown Tailgate. Tailgate fans will be invited to the retro milkshake bar to cool down and purchase milkshakes (non-vegan and vegan!) featuring an original Baileys twist. For those looking for more Baileys, head on over to any event far and grab one of their signature Baileys beverages. 

Going to the Big Game? Buy no-fee game tickets on TickPick to get HELLAVA Savings and guarantee yourself a FREE General Admission ticket to Guy’s Flavortown Tailgate. Tickpick, the original no-fee ticket site that guarantees the best prices on tickets to live events and the official ticket partner of Guy’s Flavortown Tailgate is the brand powering FREE access to Big Game Weekend’s largest culinary event ever. To learn more about this exclusive offer, visit WWW.TICKPICK.COM.

Rémy Martin: Since 1724, the House of Rémy Martin has produced premium spirits that consistently appeal to the world’s most discerning connoisseurs. During Big Game Weekend, Rémy Martin will debut its first national advertisement during the first quarter of the Big Game – highlighting how teamwork and the pursuit of excellence drive us forward through a never-before-seen lens for the brand.

As an official partner, Rémy Martin will be available at all event bars with custom cocktails featuring their Cognac Fine Champagne.

As a proud partner of the first-ever Guy’s Flavortown Tailgate, Arizona IV Medics is excited to offer on-site treatments by licensed medical professionals to guests at the tailgate. Our services, including IVs and B12 shots, help keep fans feeling their best during Big Game Weekend. To learn more about our mobile IV therapy services, please visit our website at

Kickstand Cocktails, the only canned cocktail dedicated to spice, is bringing major spice to Flavortown. Featuring custom Kickstand drink stands onsite, fans will have the opportunity to sample Kickstand’s signature spicy flavors and experience Kickstand’s clean ingredients first hand.

The incredible VIZIO Bus is making its next stop in Flavortown! Fully equipped with VIZIO’s newest TVs, sound bars, and a sneak peek at VIZIO’s latest big announcement, guests can visit the bus to cool down, capture content in an amazing setting, and enjoy the innovation of VIZIO. If you can’t make it to Flavortown, check out the Fork & Flight Channel on VIZIO’s WatchFree+ streaming service for around-the-clock shows and features for foodies. 

Santo Tequila, certified additive-free andmade from the finest 100% Blue Weber Agave from the highlands of Jalisco, Mexico, is proud to feature their signature spirit at Guy’s Flavortown Tailgate. Founded by Sammy Hagar and Guy Fieri himself, this premium tequila will be served in three different award-winning expressions on-site at the Tailgate: Blanco, Reposado and Mezquila – a one-of-a kind mezcal/tequila blend.