Moxy Hotels, Marriott International’s new lifestyle brand, will open in Tempe near Apache Boulevard and Rural Road in early March.

Launched by California-based Twenty Four Seven Hotels, the chic and modern Moxy Tempe will offer the style and spirit of a boutique hotel, at a shockingly affordable price.

Moxy Hotels, which first debuted in Milan in September 2014, is entering the U.S. market in a bold way. Several identified projects are slated for major metropolitan locations in addition to Tempe, including New Orleans, New York City, San Francisco, Seattle and Chicago.

Upcoming international openings include Munich, Frankfurt, Berlin, Oslo, Aberdeen and London. The brand expects to offer a portfolio of nearly 150 hotels around the world within the next ten years.

“The millennial traveler is becoming one of the largest customer segments for hotels worldwide,” said David Wani, CEO, Twenty Four Seven Hotels. “We are proud to introduce Moxy Hotels to the U.S., which not only caters to this growing demographic of traveler, but also appeals to a more mature guest who is still young-at-heart.”

“Moxy’s fun, edgy, and social vibe will complement Tempe’s bold and youthful spirit,” said Vicki Poulos, global brand director, Moxy Hotels.

Moxy Tempe plans to welcome guests with its locally-inspired contemporary design, affordable style and the local social scene.

Moxy Tempe will have 186 industrial chic and tech savvy bedrooms with plush platform beds, peg walls for clothing rather than rarely-used closets, motion sensor lighting, 49-inch LED TVs, abundant power and USB outlets, along with furiously fast and free Wi-Fi for ultimate connectivity.

Additionally, Moxy Tempe will be the first Marriott brand to use Bluetooth radio frequency identification (RFID) for keyless room entry.

There will be a bar offering a signature Moxy cocktail and local beers, pick-up bites in the lobby and game tables in The NOW public space, to an interactive digital wall streaming the #athemoxy Instagram feed, Moxy Tempe is all about being inclusive, connected and progressive.

Record players, vinyl album sets and acoustic guitars will play music in Moxy King Studios and custom Moxy city cruiser bikes will be available for guests to ride around town. There will also be a selfie in the photo booth hotel elevators complete with props. The hotel’s lively pool scene and state-of-the-art fitness center will ensure guests will want to extend their stay.

Moxy Tempe will introduce travelers and locals alike to the Moxy lifestyle with a public grand opening event in April 2016. Onsite events and ongoing programming also will be held in Moxy Tempe’s stylish public spaces, setting the vibe for what will soon be the new place to see and be seen.