The Lost Lake Festival finally revealed details on the Art of the Valley, the upcoming festival’s art component featuring artwork from top and emerging local artists and its shopping offerings, FOUND: The Lost Lake Marketplace.
Headlining Art of the Valley, Lost Lake has enlisted the Phoenix-based rising international artists Fortoul Bothers to create custom art pieces that will frame the three main stages. Recognized for their paintings and murals with bold lines and blocks of color, Gabriel and Isaac Fortoul’s work is influenced by their fascination with dreams, mystery and evocative symbols. The Fortoul Brothers have made it their mission to put Phoenix on the map within the art community to highlight the creative energy of the city.
Lost Lake Festival is the downtown Phoenix area’s latest festival, which will be held from Oct. 20 to 22, featuring many musicians like The Killers, Chance, The Rapper and many more.
Art of the Valley will also showcase an eclectic array of talented artists live painting murals in front of attendees throughout the weekend, as well as custom art installations displayed throughout the festival grounds.
“Art is one of the main pillars of the festival and is something we are truly passionate about incorporating into all of our events. Artists are an expression of a city’s culture and community, and we wanted to work with local artists to highlight the creativity of the city,” said Rick Farman, co-founder, Superfly. “Part of what drew us to Phoenix and inspired the festival is the thriving arts scene happening here.”
The festival organizers, Superfly, also announced FOUND: The Lost Lake Marketplace, a curated shopping experience that will offer unique items from 20 regional makers, creators and artisans.
OUND: The Lost Lake Marketplace will have clothing, jewelry, and organic skincare to unique skateboards, original paintings, and Navajo-owned streetwear, the marketplace features more than 20 regional vendors including: Banding Handrix, The Wooden Nickel store, Warbird Press, Apache Skateboards, Crane & Carbon, Keep it Wild, Phoenix Flower Crowns, OxDx, Antique Sugar, Jar of Buttons, Strive Dreams of Body Art, Quick and Deadly, Antoinette Cauley Art and others. Additionally, The Lost Lake Marketplace will feature workshops throughout the weekend where attendees can get hands on with various makers and artisans and learn to create on their own.
Inside The Lost Lake Marketplace, festival-goers will also be introduced to FOUNDation, a dedicated area to support local nonprofit organizations helping them educate and inform festival-goers of their causes. Supported by the Fortoul Brothers, the Mollen Foundation, an organization that teaches local kids about healthy lifestyle and eating choices, will be selling Fortoul Brothers merchandise and all proceeds will go to benefit the charitable organization. Other nonprofits featured in the FOUNDation include, Sonoran Prevention Works, Life Under the Wheel, the Arizona Coalition to End Sexual and Domestic Violence, Roosevelt Row CDC, Phoenix Center for the Arts, Phoenix Public Works and many others.
From artists and crafters, to food and music, Lost Lake has curated the best of the Valley to create a uniquely Phoenix event. Festival fans will enjoy more than 30 top local chefs, restaurants, and breweries representing Phoenix’s vibrant food and drink scene, with local eats at Phoenix Flavors, craft beers at Brewpark, BBQ at The Lava Pit, and mezcal and tequila cocktails and tastings at Nectar of the Gods. Chris Bianco, Phoenix-based James Beard award-winning chef and author, serves as the festival’s Culinary Ambassador, bringing together an exciting mix of local eateries from the Valley, including tastes from his own Pizzeria Bianco.
Festival-goers will also enjoy a magical experience with larger-than-life games in The Lost Playground. Created in partnership with longtime Bonnaroo collaborator and Phoenix-based Walter Productions, The Lost Playground has reimagined everyone’s favorite backyard and billiard games in unexpected and oversized ways. From a Giant Pool Table played with bowling balls to Colossal Croquet so large a player can follow their ball through the hoop, these games are the ultimate adult playground. When the sun goes down, more than ten custom designed games light up with colorful LED and glow-in-the-dark features.
