November 26, 2015

Scottsdale Living

Visit Tucson brings the “Top of the World” to Westgate

Visit Tucson, Tucson’s destination marketing organization, is bringing the “Top of the World” experience seen in their new video – featuring the music of country superstar Randy Houser – to Phoenix-area residents this November 21-24 at the popular Glendale destination, the Westgate Entertainment District. With the help of an expert chalk artist, rock climbers and other ambassadors for the Tucson experience, residents of the Valley of the Sun will have an opportunity to see their neighbor to the south like they never have before.

Visitors to the Westgate area – including those attending the nationally televised in prime time Arizona Cardinals showdown on Sunday, November 22 – will be treated to a multi-sensory experience recalling the sights and sounds of Visit Tucson’s video, “Top of the World.”

Tucson chalk artist Ignacio will be turning the plaza into a three dimensional image of Tucson’s iconic Mount Lemmon, including the iconic views from Windy Point, 6,600 feet above sea level, a work that will take twelve hours. Next, he’ll create a second immersive mural, this time of the Arizona-Sonora Desert Museum’s Raptor Free Flight, where birds of prey swoop and soar above the heads of visitors to one of the world’s greatest zoos. The art will wow viewers and create perfect backdrops for social media posts and selfies, leaving the viewer to imagine the photos they’d get in Tucson itself.

Also available to give visitors a sense of Tucson’s status as a year-round outdoor mecca will be a rock-climbing wall, with experts instructing interested participants and hosting contests throughout the multi-day event.

Lucky visitors will walk away not just with a great idea for their next weekend getaway, but possibly with prizes, including branded water bottles, Tucson Attractions Passports (providing $400 worth of savings at Tucson’s top attractions), restaurant gift cards, cookbooks and even an all-expenses paid trip to experience the “Top of the World” best of Tucson.

The “Top of the World” video, which will be seen on Westgate’s massive LED screens, showing local talent and actual visitors enjoying their surroundings, including references to Tucson’s top country music station KIIM-FM and several of Visit Tucson’s partners, including a bottle of wine from Charron Vineyards and pecans from Green Valley Pecan Company shown in the initial scenes at Mercado San Agustin, and shots at local resorts Omni Tucson National Resort, Hilton El Conquistador Golf and Tennis Resort and JW Marriott Starr Pass Resort & Spa. Local restaurants Agustin Kitchen and The Coronet are also seen, providing viewers with a taste of the incredible dining experiences available in Tucson (plus the Sonoran hot dog, a local favorite, sneaks into a shot as well). And the world-renowned Arizona-Sonora Desert Museum kept the story humming by showcasing playful desert wildlife.

“The minute I heard ‘Top of the World,'” said Allison Cooper, vice president of sales & marketing for Visit Tucson, “with its lyrics about how you can see everything – moon and the stars – it spoke immediately to what’s so special about the city I love. A glimpse of that feeling is what we’re going to bring to Westgate.”