According to the 2017 Pollfish Black Friday Study — a survey of 1,000 American consumers by Pollfish,, the world’s leading mobile survey platform — Americans most prefer Black Friday deals on clothing from Victoria’s Secret that is sold by Amazon.

Other notable findings include:

On which types of products would you most like to find a Black Friday or Cyber Monday deal?

1. Clothing: 60%

2. Movies, video games, or music: 57%

3. Entertainment systems (like game consoles): 50%

4. TVs: 49%

5. Phone and personal electronics: 49%

This differs from last year, where Americans most wanted deals on TVs and entertainment systems.

On what clothing brands would you most like to find a Black Friday or Cyber Monday deal?

1. VICTORIA’S SECRET: 54%

2. JC PENNEY: 46%

3. UNDER ARMOUR: 42%

4. LEVI’S: 38%

5. FOREVER 21: 38%

On what technology brands would you most like to find a Black Friday or Cyber Monday deal?

1. SAMSUNG: 69%

2. LG: 51%

3. SONY: 49%

4. APPLE: 41%

5. MICROSOFT: 34%

How likely are you to recommend shopping at this retailer for Black Friday or Cyber Monday to a friend or colleague? Net promoter score, aka NPS, measures customer satisfaction and brand perception on a scale of -100 to +100. (A positive, high score means consumers actively recommend the brand; a negative score could mean consumers actively dissuade friends.)

1. AMAZON: NPS of +35

2. WALMART: NPS of 5

3. TARGET: NPS of -1

4. BEST BUY: NPS of -9

5. KOHL’S: NPS of -13

6. MACY’S: NPS of -28

7. NON-CHAIN STORES: NPS of -28

7. APPLE: NPS of -32

8. NORDSTROM: NPS of -51

9. BLOOMINGDALE’S: NPS of -55