We all know that 2020 has been a stressful year, leading many to crave a little more comfort in our lives. With hygge, self-care and comfort food on the rise, DoorDash’s 2020 State of Flavor Report details the top food trends of the year, what to expect in 2021, and DoorDash’s most-ordered food items that brought us all a little comfort in these challenging times.
Leveraging order data from January 1, 2019 to October 31, 2020 and a national general population survey of 1,000 Americans, the DoorDash State of Flavor Report shares a mix of interesting food trends and data that shaped 2020 and predictions of what we can expect to see more of in 2021. Highlights include:
The food of the year was classic comfort: Chicken fingers and french fries were among the most-ordered food items of 2020.
More time at home, more breakfast and coffee, please: With more Americans at home to abide by social distancing guidelines, we saw an increase in breakfast items ordered in 2020. Iced coffee, Sausage, egg, and cheese, Breakfast burritos, Pancakes, and French toast were amongst the most ordered items on DoorDash in 2020.
• Top breakfast items on the rise include Sausage, Egg and Cheese on a Biscuit (2,872% increase), Create Your Own Omelette (1,915% increase), Cinnamon Rolls (1,450% increase), Caramel Lattes (1,435% increase), Black Coffee (1,124% increase), Donuts (902% increase), and Blueberry Muffins (859% increase).
More Healthy, Plant-Based in 2021: While 2020 was the year of comfort food, many Americans are looking at 2021 as a clean slate with 72% of Americans planning to eat healthier in 2021 with nearly half (47%) sharing that they’ll incorporate more plant-based foods into their diets.
• 18-24 year olds ranked plant-based as the most appetizing vegan dish in DoorDash’s mid-year trend report and vegetarian food trends are still growing in popularity at a steady rate, with Black Bean Tacos seeing a 456% increase, Plant-Based Burgers seeing a 225% increase, and Mushroom Burgers seeing a 195% increase in order frequency this year compared to 2019 data.
$3,235: The largest amount spent on one single food order in 2020 included thin crust pizza, tomato basil soup, grilled cheese, bbq chicken pizza, cobb salad, roasted veggies, & more–yum!
Every Flavor Welcome: DoorDash’s customers celebrate diverse flavors. The top cuisines ordered in 2020 included Mexican, American, Chinese, and Tex-Mex while top cuisines on the rise include Taiwanese (807% increase), French (501% increase), Filipino (313% increase), and Australian (308% increase).
#OpenForDelivery: 80% of Americans made an effort to order more from their favorite local small businesses in 2020, and 84% plan to make an effort to order more from local small businesses to support them in 2021.
Supporting Black-owned Restaurants: Of those that ordered delivery in 2020, half (50%) made an effort to order more from Black-owned restaurants. 58% plan to make an effort to order from more Black-owned restaurants in 2021.
• More than half (57%) of young consumers (18-34) say they made an effort to order more from Black-owned restaurants in 2020, and 67% plan to in 2021.
• In October 2020, DoorDash saw a 2,417% increase in the frequency of searches for Black-owned businesses in the US compared to May 2020.
• The US state that ordered from the most Black-owned restaurants this year was California, followed by Texas and Maryland.
Top Foods of 2020
Here are DoorDash’s most-ordered food items from January 1, 2020 to October 31, 2020.
1. Chicken Fingers + French Fries
2. Fried Chicken Sandwiches (down from the #1 spot in DoorDash’s 2020 mid-year report)
3. Mac & Cheese
4. Chips & Guacamole
5. Apple Pie
6. Pad Thai
7. Chicken Quesadillas
8. Iced Coffee
9. California Rolls
10. Chicken Tikka Masala
11. Sausage Egg and Cheese
14. Breakfast Burrito
15. Queso Blanco
16. Chicken Parmesan
17. Taco Salad
20. French Toast