Ikea is No. 1 among the most-loved interior brands on TikTok, with a whopping 5.6 billion views.   

New research from Hey Discount has analyzed TikTok hashtags of the most popular homeware brands to reveal which homeware brands we love the most on the platform.

The study also looked at Instagram, Twitter, Facebook followings and Google searches to reveal which brand was the most popular on each social media platform. 

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You can view the full research here: https://heydiscount.co.uk/interior-influence

Ikea is the most loved homeware brand on TikTok, with a whopping 5.6 billion views. The Swedish brand, which is known for its unique and news-worthy marketing campaigns also had 31.5 million Facebook likes and 1.1 million Instagram followers.

The American retailer, Anthropologie ranked in second place, with 111.4 million views. With over 200 stores across the US, UK and Canada, Anthropologie also has 4.4 million Instagram followers and 1.3 million Facebook likes. 

TikTok’s most loved homeware brands

Further findings 

• Three American stores featured in the top five. Anthropologie ranked in second place with 111.4 million TikTok views, closely followed by West Elm in third place with 67.1 million TikTok Views. Wayfair then ranked in fourth place with 58.6 million TikTok views.

Zara Home is the most loved homeware brand on Instagram with 7.4 million followers, whereas Ikea had the most posts on Instagram in the study, totalling over 13 million.

H&M Home is the most loved brand on Twitter, with a whopping 8 million followers. Ikea is also the most loved brand on Facebook with 31.5 million Facebook likes.

• Three British high-street retailers also featured in the top ten. Next ranked in seventh place with 5.3 million TikTok Views, H&M Home closely followed behind with 2.2 million views in eighth place. Finally, M&S ranked tenth place with 98.9k TikTok views.

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