The psychology of color has always been something exciting that should not go unnoticed by people; colors influence our lives more than we can think. They interact in decision making, in the storage of memories, in emotions, and our state of mind in general. It is possible that we have a preference for color and that it dominates our clothes for what it makes us feel.
How colors affect the brain
According to Tom Dixon, the energy of colors enters us through the sense of sight and makes us react unconsciously and almost without realizing it. If we have always associated a specific color with an idea, seeing that color will always give us a similar feeling. Each of us acquires specific knowledge; these are modulated by the experiences that, in turn, influence our peculiar way of understanding colors.
Colors that give tranquillity
There is a range of shades that are associated with tranquillity, and that transmit us calm. These colors are usually the most recommended to paint the walls of a house or to generate a quieter environment.
• Blue
The color blue is the color of tranquillity, calm, and harmony per excellence. It relaxes the mind and reduces the symptoms of stress and anxiety. Light blue is usually related to wisdom, and its effect on heart rhythm is studied. This color can produce such sensations to be related to the calm of the sea or the calm sky.
• Green
The green tones transport our minds towards nature; it is said to be the most relaxing color for the nervous system of human beings. Green is a natural tranquilizer, and there is even talk of a healing power helping to stabilize emotions. It is also known as the color of hope.
It is important to mention that a more yellowish-green is associated with the disease, with envy, and with unpleasant sensations.
• White
The white color is the color of light and emotional well-being. In Christian culture, this color is associated with good deeds and perfection. In ancient times, this color was used for the vast majority of buildings since it gave them an effect of pride and purity.
Colors that convey joy
We usually associate warmer tones with joy and energy; this may be because times of the year where humans are more active and happy are bathed in those same colors.
• Orange
Orange is the color of success because it gives energy but is also associated with ambition. When combined with other colors such as blue, then calm, serenity and harmony are transmitted.
• Yellow
This color produces many sensations and is associated with very different ideas; it is often said that it is the color of the sun, heat, and light. However, it also influences intuition, abundance, and success.
• Violet
Originally it was the color that the kings used to decorate their cloaks and mantles. For that reason, it is associated with power and ambition. It is also related to mystery, romance, and feminine union.
• Pink
Pink is a rare color in nature. We relate this color to friendship, romance, and love in general. The pink interacts with the sense of taste, producing a synesthesia effect with which we associate the sweet taste with this tone.
Colors that convey anger
There are very specific tones that activate our brain excessively and produce feelings of anger and aggressiveness, which are associated with elements of nature, such as fire or poison. Animals also use this color code to indicate danger to their opponents.
• Red
The red color encourages the senses giving passion to our life. It is associated with energy, power, and vitality. But it also has a negative part associating this color with aggressiveness or fear.
• Green
Although green is originally associated with calm, a tone too bright of this color usually indicates envy or anger. In popular culture, all poisons and diseases are reflected in this color.
