As Prescott continues to emerge as an up-and-coming, eclectic dining destination in Northern Arizona, Skyler Reeves, proprietor of Vivili Hospitality Group and the area’s largest restaurateur, announced today the expansion of his restaurant concepts with the debut of La Planchada, a modern taqueria and tequila bar, opening this fall.

Inspired by the fabled Mexican legend of “The Ironed Lady”, La Planchada will offer fast-causal service and a concise menu of daily Mexican-inspired specials and inventive tacos, wrapped in hand-pressed, freshly made tortillas, that will include Prickly Pear & Oaxacan Chili with marinated beef tenderloin, gorgonzola and fried chili strips; Crispy Potato & Mushroom with serrano-lime aioli, poblano and Pico; Sesame Ginger Pork Belly with blistered Shishito peppers and pickled Fresno chilies; and Duck Breast with spicy braised purple cabbage, plum sauce. La Planchada will also feature an extensive cocktail program and inventive libations created by local craft-cocktail master Bob Kolar from The Point, Prescott’s finest cocktail lounge, along with the city’s largest selection of tequilas and agave-based spirits with more than 100 varietals to choose from.

As the newest addition to Prescott’s Whiskey Row Alley, which runs behind and parallel to the city’s famous Whiskey Row between Gurley and Goodwin streets, La Planchada is an unassuming, 38-seat outpost with equal parts back-alley grit and trendy-neighborhood taqueria, ideal for a quick lunch pop-in or a late night gathering with friends. A custom zinc bar accented with Mexican-inspired tilework anchor the center of the restaurant and complement the vibrant, street-art style murals adorning the walls. A lively patio along Whiskey Row Alley will offer guests outdoor seating and a walk-up window to order.

“For me, La Planchada fills a void in Prescott by offering a new and approachable dining concept that doubles as a street-style taqueria perfect for grab-and-go by day and a sexy tequila bar that elevates the city’s social scene by night. There’s really nothing else like it in the area,” said Reeves. “I’m also really excited about the location. The City of Prescott has been working hard to bring the Whiskey Row Alley to life over the past year and it’s been really exciting to see this once tired, empty strip transform into a destination that people will want to explore for themselves. So when the opportunity presented itself, I knew we had to jump on it.”

With an extensive revitalization currently underway, Whiskey Row Alley is reminiscent of popular, big-city locales like Belden Place in San Francisco and Stone Street in New York City. Setting the tone with bistro lights and a brightly-lit, iron sign hanging above the alleyway and a vibrant mural depicting Prescott’s rich culture, there’s also a number of restaurants, like La Planchada, that have little patios that open up to the main drag to create an off-the-beaten-path hideaway for locals and travelers.

Following the success of Prescott’s first gastropub, The Barley Hound, La Planchada will be the second original concept by Vivili. As the largest restaurant group in the area, Vivili employs more than 100 people across its restaurants including Rosa’s Pizzeria and Taco Don’s, plus a full-service events and catering company, Hawk & Hound. With an eye towards putting Prescott on the culinary map, Vivili is not only committed to executing exciting new concepts that deliver big-city appeal, but also breathing new life into celebrated staples while maintaining the quality and charm locals and travelers have grown accustomed to.

La Planchada is located at 217 W. Gurley St. and will initially be open five days per week from 3:00pm to midnight, with plans to expand operating hours into lunch after opening. For more about La Planchada, visit For more about Vivili Hospitality Group, visit