Self-expression is a cornerstone of high-end fashion, and brands like Scotch & Soda celebrate individuality with great ease. With its Arizona market entry, the premium contemporary clothing brand is paving the way for trend setters who enjoy making fashion finds uniquely their own.
Scottsdale Fashion Square, part of the Macerich portfolio of one-of-a-kind retail properties in top markets, today announced a Scotch & Soda store will open at the shopping center on Friday, Feb. 11.
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“For the fashion-forward shopper, style is all about personal taste and individuality. Scotch & Soda strikes a terrific balance between celebrating a free-spirited approach to fashion and offering pieces that fit seamlessly into a classic wardrobe,” said David Hyatt, General Manager for Macerich. “The store’s energy is a welcome addition for those who know and love the brand, but also an exciting discovery waiting to happen for those who aren’t yet acquainted.”
The brand’s collections redefine everyday dressing with daring mixes of classic and contemporary, color and print, and texture on texture to deliver an authentically Scotch & Soda aesthetic. Grounded in practicality and finished with surprising details, the upbeat designs inspire fashion lovers to revel in expressions of creative freedom.
The new store opens just in time for Arizonans to explore Scotch & Soda’s latest Spring 2022 collection. The new collection which will be featured in store – with offerings for women and men – captures the power of self-expression through 50s Americana, a rock ’n’ roll attitude and the energy of youth culture. From Amsterdams Blauw denim to varsity jackets to unexpected tailoring, these styles span a modern wardrobe of everyday pieces and statement looks that transition through the season with ease and attitude.
“We’re excited to bring the free spirit of Amsterdam to Arizona, as we continue to grow our brick and mortar footprint,” said Karis Durmer, CEO of the Americas. “Our unique and optimistic collections are perfect year-round for the everchanging Arizona climate. We look forward to introducing the brand to Scottsdale with Scottsdale Fashion Square.”
Within the 1,649-square-feet Scotch & Soda retail space, shoppers will experience Scotch & Soda’s “Free Spirit” store design concept launched earlier this year. Inspired by the power of self-expression and the free spirit of Amsterdam, the city where the brand was born, the concept combines warm colors and sleek design elements to connect the expected with the unexpected. Standout elements include sustainable features such as LED lighting, FSC-certified wood herringbone flooring and new hangers made of recycled materials, all reflecting the brand’s sensitivity to the planet and commitment to responsible choices.
The new store is located on Scottdale Fashion Square’s lower level in the Apple wing. During opening weekend, shoppers can expect a warm welcome, including an exclusive gift with purchase.
