As 2013 approaches and we say goodbye to 2012, I’d like to share some of my thoughts regarding what I view as a huge transformation that is transpiring in the business world. This transformation or shift is the result of entrepreneurs, male and female, embracing their feminine aspect and bringing it into business. The feminine aspect taps into our compassion, our ability to nurture and our creativity. In 2012, certain evolutionary trends were established and will continue to shape and shift the world of tomorrow.

Here is my list of the top three evolutionary trends that show the positive effect the feminine aspect had on the business industry in 2012 and how important it will continue to be in 2013:

1. Compassion

To be able to see the true needs of a consumer, businesses need to think about the consumer compassionately. With the limitless use of instant information at our fingertips, the customer can see right through the typical “sale” and are more cautious in their role as a consumer, especially in light of the turbulent economy. Businesses recognized this and brought in compassion to solve the problem.

Businesses now care more about what the customer actually needs and care less about making the sale. Businesses and marketing gurus now ask themselves questions like: “What does the costumer need, not what do I think they need?” and “what does the individual want, not what I want them to want?” Prior to 2012, that kind of compassion didn’t exist. With that compassion comes loyalty, and with that loyalty comes an evolutionary way to make a sale.

2. Nurturance

The name of the game is no longer just in keyword research, but in building rapport over time with each customer. As always, technology has simplified the way businesses do, well, business. The trend we see in technology now is that it bridges the gap between the business aspect of self and the personal aspect. For instance, small businesses now cannot thrive without the use of certain social media sites like Facebook, Twitter, YouTube, Pinterest, Google+, etc. There is more emphasis on nurturing customer relationships because these relationships are the key to success.

3. Creativity

There is no longer a set of rigid rules to follow. Business planning and business strategies are shifting more and more into a creative process. The reason being that the brand has become more important to customers than the product itself. Any marketing guru will tell you that each demographic is different, each process is unique. Spending more time on thinking outside of the box is essential as we go into the New Year.

It is this feminine energy that is shifting the business world and consequently transforming the way we connect with one another, bringing us all closer to a more compassionate, nurturing and creative world. Let us all be aware of what feminine aspects we use in our businesses that have improved our success so we can attract more of that energy into the New Year.

Happy Holidays!