Generating buzz: 16 strategies to attract buyers to your home
Discover innovative strategies to attract potential buyers to your home in today’s competitive real estate market. This article presents expert-backed techniques that go beyond traditional methods, offering fresh perspectives on creating buzz and interest. From leveraging personal networks to crafting compelling narratives, these insights will help you showcase your property’s unique appeal and stand out from the crowd.
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- Leverage Personal Networks and Social Media
- Create Urgency with Pre-Market Strategies
- Launch a Teaser Campaign for Exclusivity
- Tap Into Recent Buyer Activity
- Build Anticipation Through Strategic Marketing
- Craft a Compelling Neighborhood Narrative
- Develop an Immersive Lifestyle Campaign
- Tell Your Home’s Unique Story
- Host an Engaging Open House Event
- Spark Local Interest with Neighbor Preview
- Showcase Historic Charm with Modern Appeal
- Generate Excitement with Coming Soon Campaign
- Target Buyers with Tailored Visual Content
- Create Buzz with Exclusive Sneak Peeks
- Sell a Lifestyle Not Just a House
- Host a Relaxed Community Preview Event
Leverage Personal Networks and Social Media
The power of my personal network serves as an effective method to raise awareness while drawing potential buyers into the market. I contact friends and family members, along with colleagues and industry professionals, including mortgage brokers, contractors, and interior designers who possess connections to potential buyers.
I utilize Facebook, Instagram, and LinkedIn to showcase properties through their distinctive features and essential selling characteristics. Through these channels, I establish direct contact with potential buyers while expanding my reach to more people, which boosts both visibility and engagement.
I promote properties through a combination of personal networking, social media platforms, and traditional marketing materials, including flyers, brochures, and real estate platform advertising. I participate in networking events and open houses to establish connections with industry professionals while expanding my reach to potential buyers.
Mike Otranto, President of Aqusitions, Wake County Home Buyers
Create Urgency with Pre-Market Strategies
One strategy I use involves building interest before a home appears online. I reach out to contacts who often work with buyers ready to act. Sharing early details and setting up private showings creates a sense of urgency. People want homes that others already want. This drives stronger offers.
I also focus on visuals that highlight how a home feels, not only how it looks. I share images on social media that show simple, inviting spaces. Posts stay clear and direct. This draws the attention of buyers searching for something special.
Gathering neighbors or community members can help spread the word fast. When more people know about a home, the chances of quick interest rise. Strong demand creates competition. That pushes buyers to act without delay.
Betsy Pepine, Owner and Real Estate Broker, Pepine Realty
Launch a Teaser Campaign for Exclusivity
For me, one of the most effective strategies I use to generate buzz before listing a home is what I call the “Coming Soon” campaign. In my opinion, getting ahead of the MLS listing gives us a major advantage. We start by teasing the property on social media, Instagram stories, Facebook posts, and short reels that showcase sneak peeks of key features like the kitchen, view, or backyard. It builds curiosity and urgency.
I also leverage our exclusive buyer database. These are people actively looking in the area, and they get a personal heads-up before the public does. It feels like VIP access, and buyers respond well to that sense of exclusivity.
We also coordinate with local agents and our network through targeted email blasts and one-on-one calls, especially for properties in high-demand neighborhoods. Sometimes, the buzz is so strong that we end up getting private showings booked before the home even hits the market.
The key, in my experience, is to treat the home like a product launch, not just a listing. Every detail, from professional photography to how we describe the lifestyle, is designed to get attention and draw the right buyers in early.
Adam Chahl, Owner / Realtor, Vancouver Home Search
Tap Into Recent Buyer Activity
Before putting the house on the MLS, I pulled a list of every Realtor who had sold a home nearby in the last 90 days.
Why? Because those agents had buyers who had just missed out. They were already in motion — touring homes, writing offers, getting preapproved.
I reached out with a quick message: “Just a heads-up — I’ve got a new listing coming up two blocks from your last sale. Want me to send you the details before it hits the market?”
A few replied within the day.
One even booked a “pre-showing” before we were officially live.
The key wasn’t flashy marketing.
It was quietly leveraging momentum that already existed. These agents knew the neighborhood. They knew what their buyers wanted, and that kind of local intel is worth more than a billboard.
Hilary Schultz, Co-Founder, Uncle Tex Buys Houses
Build Anticipation Through Strategic Marketing
One strategy I often use is pre-marketing the home before it officially hits the market. We contact our database, post teasers on social media, and send targeted emails to buyers already looking in that price range or neighborhood. It builds urgency. People don’t want to miss out, especially when they know others are already asking about it. This step alone has led to packed open houses and multiple-offer situations.
We also invest in professional photography, video walkthroughs, and drone shots. People shop online first. If your listing doesn’t stand out in the first few seconds, it’s skipped. We once had a mid-tier ranch home that got over 3,000 views in three days because of strong visuals and precise targeting. That house sold over asking price in less than a week.
The key is controlling the story. Don’t just post a listing and hope. Create anticipation. Push it where people already are, like on Facebook, Instagram, and in inboxes. Know the buyers, know what matters to them, and speak to that. It’s not about showing the home. It’s about making them feel they need to see it today.
Jeff Burke, CEO, Jeff Burke & Associates
Craft a Compelling Neighborhood Narrative
The truth is that listing a home on the market doesn’t guarantee it will generate attention. Sometimes, special work needs to be done to draw the attention of searching homebuyers to the home; otherwise, they might overlook it among the numerous other listings.
However, one strategy that I have used to generate buzz and interest for a home, even before listing it, is leveraging social media and online platforms to create excitement around the property. More specifically, by sharing high-quality staging photos, sneak peeks, neighborhood highlights, and other engaging content, not just about the home and its features, but also about its location and surrounding community, I have been successful in painting a vivid picture of life in the home and neighborhood. By doing so, I generate significant interest and excitement among potential buyers, even before the home officially hits the market.
Using this strategy, I was able to attract potential buyers by making sure that my content reached the right audience. So, I did not only take time to curate engaging content but also took steps to ensure that it was seen by those most likely to be interested in the property. For instance, I enlisted a couple of friends and family members to share my content on their social media and followed up with those I knew were interested in the local real estate market and had connections with potential buyers. Leveraging their network helped me generate enough buzz to get my property off the market as soon as it went live.
Nathan Richardson, Founder, Business owner and leader, CashForHome
Develop an Immersive Lifestyle Campaign
To generate buzz, I once developed a “Live Like a Local” campaign for a Dubai property that had good bones but no emotional attachment. More than just listing the features, I created a lifestyle story: coffee on the balcony with a skyline view in the morning, a weekend stroll to the marina, and curated local offerings like rooftop yoga or dinners with the chef.
I enlisted other local businesses — cafes, wellness studios, boutique stores — to co-promote the listing on their social channels and in-store flyers and assessed synergizing our efforts. The cross-promotion provided a sense of place and community for the home, rather than just square footage. I even collaborated with a local photographer to create editorial-style imagery for the listing, using images of people in candid moments enjoying the space, as opposed to photos of sterilized rooms. Within days, engagement soared, and that visibility quickly translated into a number of real offers. The property was not only sold but remembered.
Hassan Morcel, CEO, Dubai Short Term Rentals
Tell Your Home’s Unique Story
One of the most effective strategies I have used to create hype around a listing is by creating an immersive, narrative-driven marketing campaign. I made a video of the house, highlighting its unique aspects, before it even hit the market. This was not only about showcasing that property but about creating an emotional connection with potential buyers. I advertised the videos and photos on different social media platforms, sent them to targeted email newsletters, and even invited a few local influencers and bloggers to preview the property.
I also hosted a private open house, before the public one, to give an exclusive sneak peek to potential buyers. By building anticipation and making the customers feel like they were a part of something special, I was able to create immediate interest and excitement around the listing. The results? Quicker sales at a higher price with multiple offers coming in within days of listing the property.
Selling a home is about telling a story to potential buyers in a way that makes them feel connected to the property and excites them. You can drive interest and create some real buzz by using visual storytelling and creating exclusive opportunities.
Jeff Goodman, “Quintessential New Yorker®” and a Licensed Real Estate Agent, Brown Harris Stevens
Host an Engaging Open House Event
Hosting an open house has always been one of my most effective strategies for creating excitement and generating interest in a property, whether before or after it hits the market. This not only allows potential buyers to see the property in person but also creates a sense of exclusivity and urgency.
To spread the word about the open house, I utilize various methods such as social media marketing, targeted email campaigns, and traditional advertising like flyers or signs in the neighborhood. Additionally, I make sure to reach out to my network of fellow real estate agents and brokers to inform them about the upcoming open house.
During the actual event, I create a welcoming and inviting atmosphere by providing refreshments and highlighting key features of the property. I also make sure to have all necessary documents and information readily available for potential buyers, such as floor plans, pricing details, and any relevant disclosures.
Michael Yerardi, Founder & CEO, Turning Point Home Buyers
Spark Local Interest with Neighbor Preview
One strategy I love is hosting a “neighbors-only” open house before going public with the listing. People from the community love getting a sneak peek, and word travels fast when neighbors tell friends and family about a move-in-ready property nearby. This approach has kick-started bidding wars for several homes we’ve listed in Dayton, all thanks to good old-fashioned neighborhood chatter.
Travis Copeland, Founder, Wright Home Offer
Showcase Historic Charm with Modern Appeal
I focused on creating an immersive experience, showcasing the home’s historic elegance and modern upgrades under soft evening lighting, which highlighted its intricate millwork and private garden. To spread the word, I leveraged targeted social media campaigns on platforms like Instagram, sharing professional photography and short videos that captured the home’s ambiance, while also sending personalized email invitations to my network of high-net-worth clients and local brokers. This approach drew a curated crowd of serious buyers, sparking immediate interest and multiple offers within days.
I’ve found that when you want to captivate potential buyers, you need to blend the property’s narrative with the lifestyle it offers. For this townhouse, I emphasized its proximity to the Public Garden and its seamless blend of historic character with modern convenience, appealing to professionals relocating to Boston and international buyers seeking a timeless yet functional home. By highlighting these elements in my marketing, I connected emotionally with buyers who envisioned themselves living in such a distinctive space. This strategy not only created buzz but also positioned the property as a rare opportunity in a competitive market.
By focusing on the property’s unique features and tailoring the experience to the target audience, whether Cambridge academics or Back Bay empty nesters, I ensure the home stands out in a crowded market. My background, moving from Lebanon to Boston, informs my approach, as I understand the importance of crafting a culturally sensitive narrative that makes every client feel at home. This method consistently attracts serious buyers and drives results across Boston’s diverse luxury market.
Yassien Youssef, Real Estate Investment and Development, Compass
Generate Excitement with Coming Soon Campaign
One strategy I used to generate buzz around a home before listing it was to create a sense of anticipation through a “coming soon” campaign. I started by professionally staging the home and having a photographer capture high-quality photos and video walkthroughs. Then, I teased the listing on social media, local neighborhood groups, and email newsletters with sneak peeks, emphasizing unique features like original woodwork or a newly renovated kitchen. This helped create interest and build momentum even before it officially hit the market. By the time we listed, we already had a waiting list of potential buyers eager to schedule showings, which helped spark competitive offers early on.
Daniel Blake, Real Estate Expert, Clever Offers
Target Buyers with Tailored Visual Content
I created early interest in a home I was selling by sharing high-quality photos and a short video before it officially went on the market. I sent these directly to a group of buyers and real estate agents I knew across Florida. This helped the home stand out, especially because it had features like a kitchen with $15,000 in upgrades and a backyard with a 20-foot heated pool.
I also shared the listing in local community groups and online forums to reach more people outside the usual channels. This approach brought in more than 50 inquiries in just three days and led to multiple offers above the asking price within a week.
Focusing on the right audience early on builds excitement and makes buyers feel involved. That way, the home becomes more than just another listing; it turns into a sought-after opportunity.
Mark Sanchez, Senior Real Estate Manager, Gator Rated
Create Buzz with Exclusive Sneak Peeks
To generate buzz for a home before or after listing, I create a “Coming Soon” campaign with high-quality visual content and targeted social media teasers.
Here’s how I spread the word:
- Professional Visuals: Before the official listing, we capture stunning professional photos, videos (including drone footage), and sometimes 3D virtual tours. This ensures a strong first impression.
- Engaging Teasers: We craft short, intriguing video teasers for social media platforms like Instagram, TikTok, and Facebook. These videos highlight a unique feature of the home without revealing everything, often posing a question to spark curiosity (e.g., “Guess which iconic Vancouver landmark you can see from this primary suite?”).
- Targeted Social Media Ads: We run micro-targeted social media campaigns, focusing on demographics and geographical areas likely to be interested in the property. This helps pre-qualify potential buyers.
- Exclusive Network Outreach: I send “sneak peek” emails or messages to my private database of pre-qualified buyers and fellow agents, offering them an exclusive early look. This often generates immediate interest and even pre-emptive offers.
This approach builds anticipation, creates a sense of exclusivity, and helps attract serious buyers, often leading to a quick sale.
Kim Lee, Licensed Realtor, Kim Lee – Vancouver Realtor
Sell a Lifestyle Not Just a House
The lesson I have learned from assisting homebuyers in finding a suitable place is that people do not fall in love with specifications; they fall in love with stories. It is not just a house made of four walls and a roof. It is the morning coffee spots, sunset sceneries, and calm areas that provide repose after a tiring day. That is the energy I hoped to convey when selling my own house.
I did not simply list features but told a story that gave buyers a preview of what life would be like inside. I wrote about how the morning light filled the kitchen, the sound of laughter in the backyard on summer nights, and the comfortable silence of the living room at night. That post was personal and was coupled with thoughtful photos. Word of mouth among friends and neighbors was rampant, and there was actual buzz before the house was even listed. Customers are not scrolling to get discounts. They seek an emotion. Make them see that, and they will not scroll anymore.
Ryan McCallister, President & Founder, F5 Mortgage
Host a Relaxed Community Preview Event
Before listing my own home, I hosted a Friday night “roof and brews” open house in my front yard. I lit the grill, set out three coolers full of 48 local lagers, and offered free ten-minute roof inspections for passersby. Zero pressure, just burgers, quick pointers, and an opportunity for people to get comfortable in the space. Over the course of two hours, thirty people strolled through the yard, popped inside, and talked with each other. By night’s end, eight neighbors had posted about the home on their own social media feeds (some even tagged me). It turns out, you want buyers to envision themselves relaxing in the space, so give them a reason to stay awhile.
The following day, my phone rang with eight showing requests, and my realtor was astounded by how quickly word of mouth spread. You would be surprised how quickly a $90 grill, two packs of hot dogs, and a stack of business cards can enliven a property. In reality, most people will remember a home because they felt welcomed, not due to an over-the-top ad or price reduction. All that to say, the welcome mat outperforms waiting around for the “perfect buyer.” Sometimes, the best way to get people in the door is to throw the kind of event you would want to crash.
Aaron Jakel, Founder, Bubblegum Roofing
