The property rental market is a lucrative one. Some of the prominent real estate rental properties include condominiums, townhouses, single-family homes, apartments, and single-story buildings. The properties are available at different price ranges, depending upon the market demand.

One of the main advantages of real estate investment is that it provides a good source of passive income. Plus, since property prices usually increase with inflation, real estate investments can serve as an effective hedge against this issue. Apart from being able to purchase and sell real estate, other investors can also make good money renting it out.

If you’re thinking about investing in real estate, you should know about these tried and tested trends:

1. Stage A Welcoming Home

When you’re considering staging a home, whether it’s an open house or a sale, you need to look at every step as if it were the last step you’ll take. Think of it as opening up a house that needs to be decorated before being sold. By not taking steps to prepare it, you’re making it very unattractive to potential buyers and putting yourself in the position of having to work harder to sell it off.

You have to help homebuyers imagine living in the home. With this, you should design the house with elements that make them feel cozy and at ease.

Staging a welcoming property is a crucial aspect of selling real estate. That’s why Kuba Jewgieniew of Realty ONE Group made ‘opening doors’ the overarching theme of their team because of the inviting feel that wide-open doors offer.

2. Boost Curb Appeal

Curb appeal is everything when it comes to creating an effective first impression, and houses with great curb appeal will sell for much more than houses without. But, what exactly is curb appeal?  Simply put, curb appearance is how well a home appears from the road or ‘curb.’

One of the most important aspects of real estate is the landscaping. If you want to boost curb appeal, which is one of the factors that you should consider when putting up a real estate property for sale, you’ll need to make sure that your garden or lawn is kept clean and free of clutter. This means that you should always have weeds removed and dead grass cut and trimmed regularly. You should also keep on hand a shovel and a broom if you wish to keep some dead grass off the ground.

Another important aspect of keeping up a beautiful lawn is to plant flowers and shrubs in pots or flowerbeds. Plants such as poppies, gladiolus, chives, and dill will help you create a wonderful look for your property. Don’t forget to water these plants often so that they retain their attractive colors.

3. Invest In Good Location

The location plays an important role in the purchase and sale of real estate. It has a direct impact on the price tag that you can attach to your property. People want to buy a property that’s near their places of work. If your target audience is employees working in a big company, then, a home in a rural place that’s far away from places of commerce is a viable choice.

You may also want to invest in beachside properties since these are ideal for vacation homes. With the current COVID-19 pandemic, a lot of families have opted to stay in their rest houses to reduce the risk of getting infected.

4. Publish Professional Looking Photos

In today’s digital world, the photos you upload on your website play a significant role in capturing the attention of potential clients. This is why it’s ideal to hire professional photographers who have the technical skills and knowledge in taking beautiful snapshots of real estate properties.

Professional photographers have the best equipment on the market. They’re also known to produce high-quality shots. Not only will you have superior photos, but it will be easy for homebuyers to tell that the images are captured by a professional because the colors will look brighter, the backgrounds will be more natural, and the overall effects will be much better.

Moreover, professional photographers understand how editing can improve your images and how to enhance them in order to show your property’s best sides. Editing will enhance the overall quality of the shots, which will help your website look more professional.

Hiring professional photographers to take photos for your site will help you build up the quality of your listings and the appearance of your site in a very short period of time. With this, you can expect a surge in inquiries and, ultimately, sales.

5. Highlight Storage Spaces

One of the best ways to maximize the available storage space in a home is to utilize vertical space. Taller shelving and bookcase can be the perfect solution for your organizational problems.

Storage is another significant aspect that homebuyers look into when searching for a home. Of course, they want to live in a place where they can have all of their valuable possessions without cluttering their haven.

6. Focus On Function And Form

Today’s generation of homebuyers wants the best of both worlds. They want a residence that looks good inside and out, while providing them with accessibility and convenience with regards to their daily needs and preferences.

If you’re planning to flip houses, you should take a closer look at the layout of the home. The design must be intuitive. For instance, it may seem logical to have the dining room connected to all major areas in the house. However, it would mean that the residents must pass through this room first before they can get to the laundry room. The added time to the journey might not be a significant issue if you’re just there for a few days. It would pose a problem, however, for people who would be staying there for years.


Real estate is a lucrative investment option. If you’re thinking about putting money into this venture, you should be aware of the trends and go for strategies that have been proven to withstand the test of time.